Blogs

Barbara Thau
Business and Technology Writer

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Retail product placement: Tapping data to optimize merchandise displays

December 30, 2015 | by Barbara Thau, Business and Technology Writer
When it comes to retail product placement, stores have traditionally relied on historical sales trends, seasonal shopping patterns and garmentos' gut instincts to determine inventory levels and merchandising strategies. Now, merchants are taking a more scientific, data-driven approach to managing...
Consumer buying behavior has done a 360: Three ways to digitally drive retail sales

Consumer buying behavior has done a 360: Three ways to digitally drive retail sales

October 21, 2015 | by Barbara Thau, Business and Technology Writer
Consumers use multiple mobile and in-store channels on their shopping journeys. Here are three ways to drive retail sales that reflect a three-dimensional view of consumers' digital footprints.
Social media data: Leveraging real-time information streams to boost business

Social media data: Leveraging real-time information streams to boost business

September 16, 2015 | by Barbara Thau, Business and Technology Writer
Turn on, tune in, but don't drop out. This twist on a catchphrase from psychologist Timothy Leary captures what consumer product marketers must do to monetize all the rich social media data that users generate on sites such as Facebook and Amazon. Monitoring and interacting with this data, which...