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Becky Carroll
Social Analytics Leader, Associate Partner, Global Business Services, IBM

Becky is an associate partner with IBM’s Global Social Analytics Center of Competency (CoC) and is a leader in the social analytics practice and the IBM/Twitter relationship. She is based in San Diego, CA and has over 25 years of experience providing impactful strategy to large enterprises. Becky is also a thought leader as well as a published author and often is sought after on topics such as social business, digital transformation and technologies, and customer strategy.

Retailers are meeting demand with Twitter data

Retailers are meeting demand with Twitter data

June 26, 2015 | by Becky Carroll, Social Analytics Leader, Associate Partner, Global Business Services, IBM
Despite sophisticated demand-forecast models, many retailers can err when trying to ensure their agile supply chains stock store shelves with the right quantity of products to meet demand. See how innovative approaches with social media enable retailers to tap into a highly reliable barometer for...