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Bernard Marr
Best-Selling Author, Keynote Speaker and Leading Business and Data Expert

Bernard Marr is a best-selling business author, keynote speaker and consultant in strategic performance, analytics, KPIs and big data. He is one of the world's most highly respected voices anywhere when it comes to data in business. His leading-edge work with major companies, organisations and governments across the globe makes him a globally acclaimed and award-winning researcher, consultant and teacher. 

Bernard is acknowledged by the CEO Journal as one of today's leading business brains and by LinkedIn as one of the World's top 100 business Influencers. He has written a number of seminal books and over 200 high profile reports, including the international best-sellers 'Big Data', 'Key Performance Indicators', 'The Intelligent Company', 'Doing More with Less', 'Managing and Delivering Performance', Key Performance Indicators For Dummies' and 'Strategic Performance Management', a number of Gartner Reports and some of the most respected research studies in the field. 

He has worked with and advised many of the world's best-known organisations and governments including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, IBM, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others.

He currently focuses on helping clients to:

  • Gain better insights from data
  • create strategic enterprise performance management frameworks
  • develop relevant and meaningful KPIs and metrics
  • develop business analytics and big data strategies
  • develop management dashboards and reporting solutions
  • train and coach teams to become 'high performance organisations' 
  • align people management practices with strategic performance objectives
  • prepare clients for the big data economy

Big data predictions and reflections

What was in 2015 and will be in 2016

December 29, 2015 | by Bernard Marr, Best-Selling Author, Keynote Speaker and Leading Business and Data Expert
Last year I made a few predictions about what would come to pass in the big data landscape in 2015. How close was I? Let’s revisit some of my 2015 predictions to see if they came to fruition and whether there were any surprises.
Hadoop: A quick and easy guide to this flexible framework

Hadoop: A quick and easy guide to this flexible framework

May 11, 2015 | by Bernard Marr, Best-Selling Author, Keynote Speaker and Leading Business and Data Expert
Apache Hadoop has been around for a decade, but what is it exactly? Get a quick primer on Hadoop’s four key modules and how they enable this open source framework to handle storage for massive volumes of big data that can used for advanced analytics.
Only one of the 5 Vs of big data really matters

Why only one of the 5 Vs of big data really matters

March 19, 2015 | by Bernard Marr, Best-Selling Author, Keynote Speaker and Leading Business and Data Expert
People have been using the four Vs (Volume, Velocity, Variety and Veracity) to describe big data, but all of the big data in the world is no good unless we can turn it into Value, the fifth V of big data.

Big data: Think Smarter, not bigger

February 19, 2015 | by Bernard Marr, Best-Selling Author, Keynote Speaker and Leading Business and Data Expert
Big data is changing the world, and will continue to do so. The problem is, people get confused by the name: big data. I’ve been saying for a while that the name is misleading—the truth is, it isn’t how big your data is, it’s what you do with it that matters!