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Bharath Chari
Product Marketing Manager, IBM Master Data Management, Entity Analytics & Big Match

Bharath is a WW Product Marketing Manager in the Unified Governance & Integration product portfolio. He is an AI enthusiast and is responsible for devising the go-to-market strategy for IBM Master Data Management, Entity Analytics and Big Match products. He has deep experience in taking cloud and digital products to market through a combination of traditional and digital marketing programs.

3 trends leading to multicloud adoption

Top 3 trends leading to multicloud adoption

December 31, 2018 | by Bharath Chari, Product Marketing Manager, IBM Master Data Management, Entity Analytics & Big Match
Martec's law states, “Technology changes exponentially; organizations change logarithmically.” Translation? Technology will accelerate faster than companies can adapt to increasing data growth and adopt new business models.
What marketing campaigns are missing: MDM Express

What marketing campaigns are missing: MDM Express

October 29, 2018 | by Bharath Chari, Product Marketing Manager, IBM Master Data Management, Entity Analytics & Big Match
To attain digital transformation maturity, organizations have to build a foundation of trusted customer and product data. This includes integrating policies which control how data is used within the enterprise and protecting sensitive information.