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Bharath Chari
WW Product Portfolio Marketing Manager, IBM Data Integration & Data Replication

Bharath is a WW Product Marketing Manager in the Unified Governance & Integration product portfolio. He is an AI enthusiast and is responsible for devising the go-to-market strategy for IBM Master Data Management, Entity Analytics and Big Match products. He has deep experience in taking cloud and digital products to market through a combination of traditional and digital marketing programs.

How in-line address data quality delivers business ready data for AI initiatives

How in-line address data quality delivers business ready data for AI initiatives

February 17, 2020 | by Bharath Chari, WW Product Portfolio Marketing Manager, IBM Data Integration & Data Replication
Imagine opening your mailbox and seeing a letter addressed to “current resident,” or having your financial institution’s AI powered digital assistant inform you that your replacement card is on its way to your old address. Most people would take this impersonal letter, throw it in the trash, and go...
Feed your DataLake with Change Data Capture for real-time integration and analytics

Feed your data lake with change data capture for real-time integration and analytics

November 22, 2019 | by Bharath Chari, WW Product Portfolio Marketing Manager, IBM Data Integration & Data Replication
Haruto Sakamoto, the Chief Information Officer at a Japanese multinational imaging company, had a few challenges to contend with. His business units had a presence in 180 countries worldwide with geographically-dispersed data warehouses and business intelligence applications in various locations....
How to build smarter data integration in a multicloud world

How to build smarter data integration in a multicloud world

October 11, 2019 | by Bharath Chari, WW Product Portfolio Marketing Manager, IBM Data Integration & Data Replication
Let’s say you’re the Chief Technology Officer of a bank or retailer struggling to infuse AI that aims to improve customer experiences. You likely face three main challenges: Data sprawl: Your customer data is currently on multiple clouds, including on-premises and a cloud data lake storage...
3 trends leading to multicloud adoption

Top 3 trends leading to multicloud adoption

December 31, 2018 | by Bharath Chari, WW Product Portfolio Marketing Manager, IBM Data Integration & Data Replication
Martec's law states, “Technology changes exponentially; organizations change logarithmically.” Translation? Technology will accelerate faster than companies can adapt to increasing data growth and adopt new business models.
What marketing campaigns are missing: MDM Express

What marketing campaigns are missing: MDM Express

October 29, 2018 | by Bharath Chari, WW Product Portfolio Marketing Manager, IBM Data Integration & Data Replication
To attain digital transformation maturity, organizations have to build a foundation of trusted customer and product data. This includes integrating policies which control how data is used within the enterprise and protecting sensitive information.