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Bharath Chari
WW Product Portfolio Marketing Manager, IBM Data Integration & Data Replication

Bharath is a WW Product Marketing Manager in the Unified Governance & Integration product portfolio. He is an AI enthusiast and is responsible for devising the go-to-market strategy for IBM Master Data Management, Entity Analytics and Big Match products. He has deep experience in taking cloud and digital products to market through a combination of traditional and digital marketing programs.

Feed your DataLake with Change Data Capture for real-time integration and analytics

Feed your data lake with change data capture for real-time integration and analytics

November 22, 2019 | by Bharath Chari, WW Product Portfolio Marketing Manager, IBM Data Integration & Data Replication
Haruto Sakamoto, the Chief Information Officer at a Japanese multinational imaging company, had a few challenges to contend with. His business units had a presence in 180 countries worldwide with geographically-dispersed data warehouses and business intelligence applications in various locations....
How to build smarter data integration in a multicloud world

How to build smarter data integration in a multicloud world

October 11, 2019 | by Bharath Chari, WW Product Portfolio Marketing Manager, IBM Data Integration & Data Replication
Let’s say you’re the Chief Technology Officer of a bank or retailer struggling to infuse AI that aims to improve customer experiences. You likely face three main challenges: Data sprawl: Your customer data is currently on multiple clouds, including on-premises and a cloud data lake storage...
3 trends leading to multicloud adoption

Top 3 trends leading to multicloud adoption

December 31, 2018 | by Bharath Chari, WW Product Portfolio Marketing Manager, IBM Data Integration & Data Replication
Martec's law states, “Technology changes exponentially; organizations change logarithmically.” Translation? Technology will accelerate faster than companies can adapt to increasing data growth and adopt new business models.
What marketing campaigns are missing: MDM Express

What marketing campaigns are missing: MDM Express

October 29, 2018 | by Bharath Chari, WW Product Portfolio Marketing Manager, IBM Data Integration & Data Replication
To attain digital transformation maturity, organizations have to build a foundation of trusted customer and product data. This includes integrating policies which control how data is used within the enterprise and protecting sensitive information.