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Colleen M. Sullivan
Financial Services Writer

Colleen Sullivan is a Boston-based journalist with an extensive background in business journalism, data-based journalism and profile writing. She has been published in USA Today, The Patriot Ledger, Euromoney Institutional Investor and covered the Boston real estate market for Banker & Tradesman, helping to break news on the foreclosure crisis and groundbreaking, complex legal cases it generated. She excels at breaking down complicated technical subjects into concise, accessible prose and loves nothing better than digging into an excel spreadsheet and pulling out a heretofore unidentified trend that provides readers with new insights into what's going on in the market.

Sullivan is a dual citizen of the U.S. and Ireland and a former Dubliner. Personal passions include cooking and baking.

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Improve financial risk management by tapping into client behavior with advanced analytics

Improve financial risk management by tapping into client behavior with advanced analytics

December 11, 2015 | by Colleen M. Sullivan, Financial Services Writer
Advanced analytics can help advisors correctly assess a client's true appetite for financial risk management by shedding light on behavioral trends.

New financial sales strategies: Algorithmic matchmaking in the wealth management world

December 4, 2015 | by Colleen M. Sullivan, Financial Services Writer
Computer matching services are beginning to replace word-of-mouth as the main driver of new client acquisition for financial advisors. Advanced analytics can help wealth management industry executives make sure they're the best matchmakers for their team.
Smarter digital financial planning: How new analytics tools can help advisors

Smarter digital financial planning: How new analytics tools can help advisors

November 4, 2015 | by Colleen M. Sullivan, Financial Services Writer
Big data and analytics provide advisors valuable client insights around specific life events, setting the groundwork for better digital financial planning.