Blogs

Daniel Newman
Retail Writer

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Data collection powers IoT and retail analytics

Data collection powers IoT and retail analytics

May 25, 2016 | by Daniel Newman, Retail Writer
One of the biggest challenges for retailers has always been scaling great customer service, specifically how to better personalize in-store experiences. By combining data analysis, the Internet of Things, cloud and mobile technologies, retailers can make this level of personalization a reality for...

Can retail analytics help CMOs create brand loyalty?

November 17, 2015 | by Daniel Newman, Retail Writer
Analytical data can go a long way in the retail industry, as it helps segment target audiences and drive valued brand loyalty. However, CMOs have to know how to use it first.
Retail trends: Big data analytics from NFC, wearables and geolocation are changing the industry

Retail trends: Big data analytics from NFC, wearables and geolocation are changing the industry

September 28, 2015 | by Daniel Newman, Retail Writer
Companies utilizing the latest retail trends, including NFC technology, wearables and geolocation, are set to collect the data points necessary to provide the customer service today's customers expect.
How to tie customer data analytics to your bottom line for real ROI

How to tie customer data analytics to your bottom line for real ROI

September 24, 2015 | by Daniel Newman, Retail Writer
The adage "the customer is king," has never been more relevant than it is now. It's imperative for you to understand exactly how they think and behave, especially if you seek a strong ROI from your customer data analytics.
Social media metrics: Using big data and social media to improve retail customer experience

Social media metrics: Using big data and social media to improve retail customer experience

September 15, 2015 | by Daniel Newman, Retail Writer
Ninety-one percent of retailers are present on two or more social media channels. These outlets provide a wealth of information to retailers, but are they taking advantage of the opportunities that social media metrics offer?
Personalized mobile marketing and big data: A marriage in better shopping experiences

Personalized mobile marketing and big data: A marriage in better shopping experiences

July 17, 2015 | by Daniel Newman, Retail Writer
Personalized mobile marketing changes the way consumers buy and retailers sell. Today's online shopping trends are throwing some serious competition at yesterday's in-store models. Tech-savvy millennials, with their impressive buying power, make up one of the most coveted demographics for brands...

Real-time predictive analytics: How to get the most out of real-time opportunities

July 15, 2015 | by Daniel Newman, Retail Writer
In today's always-on world, brands that utilize real-time predictive analytics impress audiences with their immediate and agile nature. New technologies are quickly gaining traction, particularly those that allow brands to be spontaneously responsive to customers' needs while engaging in...