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Elder Carvalho
data architect and head of analytics, Localiza Rent-A-Car

Elder Carvalho is a data architect and head of analytics at Localiza Rent-A-Car.

Voice of the Client: The secret to gaining customer loyalty at Localiza

Voice of the client: The secret to gaining customer loyalty at Localiza

June 28, 2019 | by Elder Carvalho, data architect and head of analytics, Localiza Rent-A-Car
Many companies struggle with outdated, duplicate or incorrect customer data. At Localiza, we can go beyond identifying the customer by name, profession and role -- to customizing the entire experience based on the customer’s past history with us. With this 360-degree view of each customer’s current...