Dr. Fern Halper has over twenty years of experience in data analysis, predictive modeling, business analytics, and strategy development. Before joining TDWI, she was a partner at Hurwitz & Associates, a consulting and industry analyst firm where she focused on advanced analytics and cloud computing. Fern has also held key positions at AT&T and Lucent Technologies where she directed analysis for a number of business units. Fern spent eight years at Bell Laboratories leading the development of innovative approaches and systems to analyze marketing and operational data. Fern has published numerous articles on data mining and information technology. Fern received her BA from Colgate University and her Ph.D. from Texas A&M University. She is a co-author of Cloud Computing for Dummies, Hybrid Cloud for Dummies, and Big Data for Dummies.