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Graeme Noseworthy
Senior Content Marketing Manager, Communications Sector, IBM Analytics

Graeme Noseworthy is a marketer on a mission.

Graeme’s sole focus is to develop and deliver the creative content and social media that demonstrate the value that IBM's products and services provide to communications companies around the world so they can build a smarter planet.

Before re-joining IBM, Graeme was Senior Marketing Director at RapidMiner, a mid-stage analytics startup in Cambridge, MA. Prior to that, Graeme spent several years at IBM in various big data and analytics roles supporting the adtech, marketing, media and entertainment industries.

Graeme has also been on the agency side when he worked at a Massachusetts based advertising firm. As a Client Engagement Director, he lead the charge in opening up new lines of business and creating innovative on and offline content across a wide variety of client and project types. After the turn of the century, Graeme survived the dot com boom and ended up creating and implementing the strategic marketing plans and programs for the previously-untapped Staffing Industry Segment at Monster Worldwide.

Since graduating from Bridgewater State College, Graeme has built a career by serving on the front lines of sales, business development and marketing for a series of industry leading high tech companies and marketing service providers throughout the Commonwealth.

Predicting Relationships between Social Signals and Box Office Sales

November 1, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
In my last post, we explored how audience data sources from inside and outside of the media organization can be “unified and utilized” for game-changing applications such as demand forecasting for Opening Weekend Box Office (OWBO) using big data analytics. Our results showed that IBM achieved high...

Movie Marketing Predictions for Opening Weekend Box Office

October 2, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
The power of the connected consumer, digital influence and ubiquitous distribution are among the factors requiring that movie studios increasingly focus on delivering audience intelligence capabilities to enable the media enterprise business teams.

Acquire, Grow, Retain: Enhancing the 360 View of the Customer

September 4, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Gaining a 360o view of customers can provide organizations with valuable information about how to better serve their customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge. Now, data-driven insights are generating a...

Personalizing Content for Individual Audience Members

August 14, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Media and entertainment companies are in the midst of a fundamental shift in audience engagement. Traditionally, the best way to reach key audiences was to broadcast to millions of people. But in the age of streaming content, social media and mobile devices, audiences are now looking for a more...

Big Data in Marketing: Creating New Opportunities for Collaboration

July 18, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
CMOs are enhancing their abilities to contribute not only to the marketing of new products, but also in their development, design, sale and support. These are all data-centric functions that are working together, today to drive business success.

Delivering Smarter Customer Experiences in Media & Entertainment

May 30, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
With access to vast and various data sources, media companies are striving to build closer relationships with their customers at a level where they can finally understand them as individuals. New big data and predictive analytics capabilities allow them to analyze customer and behavioral data –...

Positioning Up in the Journey to Enhanced Customer Analytics

April 24, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Explore where Media & Entertainment organizations typically sit in the customer analytics journey and start looking at realistic solution strategies that keep you moving down the path.

Delivering On-Demand Analytics at the Speed of Thought

March 25, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
It’s a classic "fairy tale of star-crossed lovers." Leading global information and measurement company meets multinational technology and consulting corporation. They talk big data, analytics, technology and positive business outcomes. It was love at first sight.

The Big Datastillery: Strategies to Accelerate the Return on Digital Data

March 18, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
IBM recently hosted a webinar that covered the results of the Aberdeen 2013 Big Data for Marketing survey. As a follow up to the event, we created an infographic that summarizes the research in a way that is both interesting and fun to digest and share.

Webinar Replay: Discovering Customer Insights At Speed And Scale

March 13, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Marketing professionals understand that reliable customer and campaign information is one of the most valuable assets for producing effective, targeted marketing and for creating lasting business value. Customers are generating more data than ever – especially as their attention is fragmented...