Blogs

graeme-noseworthy's picture
Graeme Noseworthy
Senior Content Marketing Manager, Communications Sector, IBM Analytics

Graeme Noseworthy is a marketer on a mission.

Graeme’s sole focus is to develop and deliver the creative content and social media that demonstrate the value that IBM's products and services provide to communications companies around the world so they can build a smarter planet.

Before re-joining IBM, Graeme was Senior Marketing Director at RapidMiner, a mid-stage analytics startup in Cambridge, MA. Prior to that, Graeme spent several years at IBM in various big data and analytics roles supporting the adtech, marketing, media and entertainment industries.

Graeme has also been on the agency side when he worked at a Massachusetts based advertising firm. As a Client Engagement Director, he lead the charge in opening up new lines of business and creating innovative on and offline content across a wide variety of client and project types. After the turn of the century, Graeme survived the dot com boom and ended up creating and implementing the strategic marketing plans and programs for the previously-untapped Staffing Industry Segment at Monster Worldwide.

Since graduating from Bridgewater State College, Graeme has built a career by serving on the front lines of sales, business development and marketing for a series of industry leading high tech companies and marketing service providers throughout the Commonwealth.

Principles of Change: How Big Data is Shifting Paradigms One Industry at a Time

March 12, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Within a few days of one another, IBM CEO Ginni Rometty shared her 3 Principles of Change at the Council on Foreign Relations, and the Wall Street Journal published a special series on big data and how it is changing the equation for business. This blog post reviews the key thoughts behind both...

Moneyball Meets Marketing: Leveraging Big Data Analytics to Improve Results

March 5, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
“Moneyball” was the story of data-driven strategies being fully leveraged for success. It’s a phenomenon that’s moved beyond baseball. Now, we’re starting to see a similar trend at work with best-in-class CMOs, digital marketers, ad tech firms, marketing service providers and retail operations as...

Harness the Power of Big Data for a New Economy

February 27, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
We are experiencing the creation of an economy powered by a new business resource: big data.  Although most assets deplete with use, data is self-perpetuating. Leading organizations are leveraging an analytics-driven approach—fueled by data—to achieve sustainable marketplace advantage and create...

It’s Time for Marketing to Share the Love!

February 14, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
See the Valentine's Day cards that marketers should send their customers as they use big data technologies to better understand - and love - them.

Unlocking Big Data: Assess Your Competency

February 5, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Survey from IDC assesses your organization's readiness for big data

Enabling Marketers to Do More with Less Using Data-Driven Ad Targeting

January 29, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
All too often, CMOs underestimate the importance of targeted advertising in the value chain and, worse, consumers think it’s an invasive breech of privacy. The truth is far less dramatic. Sophisticated ad targeting through big data analytics creates a win-win situation for both advertisers and...

How Audience Measurement Is Changing The Model For Marketers & Advertisers

January 22, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Today’s “empowered customer” puts businesses to the test. And that test goes way beyond their expectations of receiving a compelling customer experience regardless of how, when and where they engage a brand – be it brick and mortar, mobile or online. The fact is that consumers are far more price...

Performance Drives Loyalty: Transforming Marketing at Constant Contact

January 16, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Small business is the engine of the American economy. This is not an engine that is easy to run for any entrepreneur. It takes serious work and you constantly face serious challenges. One of those challenges is centered on a critical component of success for any business of any size: marketing. In...

Digital Marketing Maturity: Using the 4 "RIGHTS"

January 9, 2013 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
If you work in, on, near or around marketing and advertising, you know all too well that digital marketing is in the midst of navigating through the most significant developments it has ever encountered. This is history in the making. As the age of big data marketing continues to push the...

Santa Claus & The Data-Driven Christmas

December 11, 2012 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
During a recent deep dive into some holiday marketing and retail research, it occurred to me that Santa’s job at the North Pole must generate a substantial amount of data. The question I came to was this: did he even know it? If so, was he using the data to improve distribution procedures and...