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Graeme Noseworthy
Senior Content Marketing Manager, Communications Sector, IBM Analytics

Graeme Noseworthy is a marketer on a mission.

Graeme’s sole focus is to develop and deliver the creative content and social media that demonstrate the value that IBM's products and services provide to communications companies around the world so they can build a smarter planet.

Before re-joining IBM, Graeme was Senior Marketing Director at RapidMiner, a mid-stage analytics startup in Cambridge, MA. Prior to that, Graeme spent several years at IBM in various big data and analytics roles supporting the adtech, marketing, media and entertainment industries.

Graeme has also been on the agency side when he worked at a Massachusetts based advertising firm. As a Client Engagement Director, he lead the charge in opening up new lines of business and creating innovative on and offline content across a wide variety of client and project types. After the turn of the century, Graeme survived the dot com boom and ended up creating and implementing the strategic marketing plans and programs for the previously-untapped Staffing Industry Segment at Monster Worldwide.

Since graduating from Bridgewater State College, Graeme has built a career by serving on the front lines of sales, business development and marketing for a series of industry leading high tech companies and marketing service providers throughout the Commonwealth.

Capitalize on the Power of Big Data to Transform Marketing

November 28, 2012 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
There is no doubt about it: the practice and profession of marketing is changing… rapidly. This evolution-level transformation is being seen in virtually every industry across B2C and B2B organizations. It’s being heard by both in-house marketers and outsourced marketing service providers and...

Big Data Marketing Survey: "Been There, Doing That" or "Still Planning to Plan"

November 26, 2012 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
With all the big data talk these days, I hear from a lot of marketers who are not the least bit fazed by all the buzz as they have been focused on data-driven campaigns for more than one dance. On the flip side, I also hear from a fair amount of CMOs and marketers who fully admit that they were...

Big Data Technology in Digital Marketing: Choosing a Stack That Works for You

October 18, 2012 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
It’s no small secret that digital data presents clear and present challenges for marketing organizations. As consumers spread their attention across a wide variety of channels and devices, key sources of digital data such as websites, online ads and mobile apps, spin off massive amounts of data....

Retail, Big Data and the Transforming CMO

October 9, 2012 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
CMOs (and their ranks of retail marketers and agencies) are working to bring creative-driven and data-driven marketing and advertising together in order to deliver relevance to consumers, drive stronger sales and discover deeper insight into audiences. The fact is that CMOs are increasingly being...