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Holly Vatter
Product Marketing Manager for Data Lake & Hortonworks Partnership, IBM

Holly is the product marketer for the IBM Data Lake and partnership with Hortonworks. She has focused her career in marketing for several large IT companies in the areas of Big Data, Cloud, and High-Performance Computing.

 IBM Integrated Analytics System makes data scientists happy at Capitalogix

How the IBM Integrated Analytics System makes data scientists happy at Capitalogix

June 25, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Hortonworks Partnership, IBM
In part one of the Capitalogix data science story, I focused on their strategic need for a data platform that supports speed, data variety and custom-built algorithms to find advantages for their business. A key success driver: they worked to make life better for the people on the front lines of...
How a data warehouse appliance can help your data scientists deliver insights faster

How a data warehouse appliance can help your data scientists deliver insights faster

June 14, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Hortonworks Partnership, IBM
Learn why you need a ata-science-focused appliance like the IBM Integrated Analytics System, offering a 45 percent lower 5-year TCO over the competition.
The future of AI looks bright with the IBM and Cloudera Partnership

The future of AI looks bright with the IBM and Cloudera Partnership

June 6, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Hortonworks Partnership, IBM
Together, IBM and Cloudera offer a modern data platform with the governance and security to drive the future of AI and ML. Our solutions are optimized for the cloud, but we give our customers options to put their data where it works best for them.
Turning data into money at speed: The Capitalogix story

Turning data into money at speed: The Capitalogix story

May 7, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Hortonworks Partnership, IBM
Learn how Capitalogix harnessed the IBM Integrated Analytics System (IAS) to find insights in their data.
 How small and mid-sized businesses can perform big data analytics

How small and mid-sized businesses can perform big data analytics

April 15, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Hortonworks Partnership, IBM
Big data doesn’t need to be a daunting challenge for small or midsized business (SMBs). Accessing, storing and exploring big data can be done by businesses of any size. An influx of data from sensors, streaming audio and video log files, web, and social media are increasing the volume, velocity,...
Don’t wait to set your data strategy as Netezza goes end of support

Don’t wait to set your data strategy as Netezza goes end of support

March 18, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Hortonworks Partnership, IBM
Support for Netezza TwinFin and Striper models will end as early as June 2019, potentially leaving business-critical data in unsupported environments. Yet there’s no need for long-time Netezza customers to take those risks. The next stage in Netezza’s evolution has already arrived.
What is free Hadoop costing you?

What is free Hadoop costing you?

May 8, 2018 | by Holly Vatter, Product Marketing Manager for Data Lake & Hortonworks Partnership, IBM
By 2025, there will be 180 trillion gigabytes of data in the world, compared to only 10 trillion gigabytes in 2015. Of this, 90 percent will be unstructured, which is why many organizations are adopting open source data lake technologies such as Apache Hadoop to handle this expanding volume and...