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Holly Vatter
Product Marketing Manager for Data Lake & Cloudera Partnership, IBM

Holly is the product marketer for the IBM Data Lake and partnership with Cloudera. She has focused her career in marketing for several large IT companies in the areas of Big Data, Cloud, and High-Performance Computing.

Making the connection: how SQL on Hadoop brings together data for deeper insight

Making the connection: how SQL on Hadoop brings together data for deeper insight

August 22, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Cloudera Partnership, IBM
The fusing of analytics with leading technologies can unlock significant business value and bring new transformation opportunities for enterprise companies. In order to be successful, analytics-based initiatives such as AI and the Internet of Things (IoT) need massive amounts of big data—and also...
Why hybrid cloud environments require live data replication technology

Why hybrid cloud environments require live data replication technology

August 12, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Cloudera Partnership, IBM
The best decisions are made by extracting value from all the disparate data across your business. Yet aggregating data across external sources, regional silos and various forms of storage is not an easy challenge to solve. Data-powered businesses need always-on access to data to keep operations...
The cost of data warehouse appliance complexity: Comparing IAS and IntelliFlex

The cost of data warehouse appliance complexity: Comparing IAS and IntelliFlex

August 5, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Cloudera Partnership, IBM
In a previous blog, I explained how data science capabilities, massive parallel processing (MPP) and usability improvements in data warehouse appliances can help the bottom line—and why old-fashioned architectures might not cut it. But what does that look like in practice? Research firm Quark +...
An easy upgrade from Netezza to the IAS brings major benefits for Capitalogix

An easy upgrade from Netezza to the IAS brings major benefits for Capitalogix

July 17, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Cloudera Partnership, IBM
Capitalogix is a hedge fund, but it’s really a data science firm in disguise. They work to understand and exploit capital markets by building custom data science models that can analyze massive amounts of data from as many sources as possible. Capitalogix’s need for high-performance analytics and...
 IBM Integrated Analytics System makes data scientists happy at Capitalogix

How the IBM Integrated Analytics System makes data scientists happy at Capitalogix

June 25, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Cloudera Partnership, IBM
In part one of the Capitalogix data science story, I focused on their strategic need for a data platform that supports speed, data variety and custom-built algorithms to find advantages for their business. A key success driver: they worked to make life better for the people on the front lines of...
How a data warehouse appliance can help your data scientists deliver insights faster

How a data warehouse appliance can help your data scientists deliver insights faster

June 14, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Cloudera Partnership, IBM
Learn why you need a ata-science-focused appliance like the IBM Integrated Analytics System, offering a 45 percent lower 5-year TCO over the competition.
The future of AI looks bright with the IBM and Cloudera Partnership

The future of AI looks bright with the IBM and Cloudera Partnership

June 6, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Cloudera Partnership, IBM
Together, IBM and Cloudera offer a modern data platform with the governance and security to drive the future of AI and ML. Our solutions are optimized for the cloud, but we give our customers options to put their data where it works best for them.
Turning data into money at speed: The Capitalogix story

Turning data into money at speed: The Capitalogix story

May 7, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Cloudera Partnership, IBM
Learn how Capitalogix harnessed the IBM Integrated Analytics System (IAS) to find insights in their data.
 How small and mid-sized businesses can perform big data analytics

How small and mid-sized businesses can perform big data analytics

April 15, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Cloudera Partnership, IBM
Big data doesn’t need to be a daunting challenge for small or midsized business (SMBs). Accessing, storing and exploring big data can be done by businesses of any size. An influx of data from sensors, streaming audio and video log files, web, and social media are increasing the volume, velocity,...
Don’t wait to set your data strategy as Netezza goes end of support

Don’t wait to set your data strategy as Netezza goes end of support

March 18, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Cloudera Partnership, IBM
Support for Netezza TwinFin and Striper models will end as early as June 2019, potentially leaving business-critical data in unsupported environments. Yet there’s no need for long-time Netezza customers to take those risks. The next stage in Netezza’s evolution has already arrived.

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