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Holly Vatter
Product Marketing Manager for Data Lake & Hortonworks Partnership, IBM

Holly is the product marketer for the IBM Data Lake and partnership with Hortonworks. She has focused her career in marketing for several large IT companies in the areas of Big Data, Cloud, and High-Performance Computing.

 How small and mid-sized businesses can perform big data analytics

How small and mid-sized businesses can perform big data analytics

April 15, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Hortonworks Partnership, IBM
Big data doesn’t need to be a daunting challenge for small or midsized business (SMBs). Accessing, storing and exploring big data can be done by businesses of any size. An influx of data from sensors, streaming audio and video log files, web, and social media are increasing the volume, velocity,...
Don’t wait to set your data strategy as Netezza goes end of support

Don’t wait to set your data strategy as Netezza goes end of support

March 18, 2019 | by Holly Vatter, Product Marketing Manager for Data Lake & Hortonworks Partnership, IBM
Support for Netezza TwinFin and Striper models will end as early as June 2019, potentially leaving business-critical data in unsupported environments. Yet there’s no need for long-time Netezza customers to take those risks. The next stage in Netezza’s evolution has already arrived.
What is free Hadoop costing you?

What is free Hadoop costing you?

May 8, 2018 | by Holly Vatter, Product Marketing Manager for Data Lake & Hortonworks Partnership, IBM
By 2025, there will be 180 trillion gigabytes of data in the world, compared to only 10 trillion gigabytes in 2015. Of this, 90 percent will be unstructured, which is why many organizations are adopting open source data lake technologies such as Apache Hadoop to handle this expanding volume and...