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James O'Brien
Business and Technology Writer

As a journalist, and as a writer in the branded-content space, James O'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work in the custom-content space "sponsored content done right". He has written for major regional newspapers, and he has managed and edited established, startup and turnaround newsrooms in varied markets, from community papers to major-city dailies. He consults for firms and businesses — startups to seasoned — on the creation of effective content strategies and the establishment of practical editorial calendars for enacting them. O'Brien holds a Ph.D. in Editorial Studies from the Editorial Institute at Boston University, where he researched and edited Bob Dylan's other-than-song writings. He is engaged in a bibliography for Oxford University Press, covering writings about the filmmaker John Cassavetes. He is the author of The Indie Writer's Survival Guide. His short stories and poetry are published in numerous journals and magazines.

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Predictive weather data: Forecasting storm paths to protect communities

Predictive weather data: Forecasting storm paths to protect communities

July 20, 2016 | by James O'Brien, Business and Technology Writer
Scientists are using predictive weather data capabilities to analyze and forecast storm paths with increasing accuracy. They’re tapping into data from a variety of sources for information, and these developments and applications of data analytics help keep communities in the paths of oncoming...
Proactive emergency plans: Data empowers law enforcement agencies at all levels

Proactive emergency plans: Data empowers law enforcement agencies at all levels

June 16, 2016 | by James O'Brien, Business and Technology Writer
Data analytics is fueling new strategies in law enforcement from the federal level down to local departments. Whether it's finding patterns across time and location, predicting new threats or linking resources to responders during major events, data is the future of proactive emergency plans.
Optimizing asset utilization: The data-driven future of rail and freight

Optimizing asset utilization: The data-driven future of rail and freight

May 12, 2016 | by James O'Brien, Business and Technology Writer
Across the rail and freight logistics industries, traditional approaches to asset utilization are shifting to accommodate a data-driven and proactive future where analytics and data insights provide companies with greater returns.
Providing memorable travel experiences using customer sentiment analytics

Providing memorable travel experiences using customer sentiment analytics

April 6, 2016 | by James O'Brien, Business and Technology Writer
Travel providers are increasingly turning to data insights around demand, predictive intelligence and social analytics to empower and elevate their marketing promotions and offers. Businesses in the travel space can leverage past seasons' data to make next season's guests and travelers happier and...
Reframing security: Video analytics are changing situational awareness and forensic search

Reframing security: Video analytics are changing situational awareness and forensic search

March 30, 2016 | by James O'Brien, Business and Technology Writer
Video analytics unlock the potential of established surveillance networks to better identify, track and even predict threats within the spaces they monitor. Key developments are advancing video security systems into new frontiers of situational awareness and forensic search.
Intelligent asset management: Railways forging the future with cognitive computing

Intelligent asset management: Railways forging the future with cognitive computing

March 29, 2016 | by James O'Brien, Business and Technology Writer
Cognitive computing is a powerful tool for intelligent asset management in the rail industry, particularly when coupled with data analytics. From whole rail system maintenance and development to single wheels on train cars, here are some ways data-driven railway innovation is unfolding on a global...
The connected consumer takes flight: Creating seamless buying journeys with data

The connected consumer takes flight: Creating seamless buying journeys with data

March 9, 2016 | by James O'Brien, Business and Technology Writer
Travelers are willing to share their personal data to receive a better experience. For leaders in the travel and hospitality industry, this provides an opportunity to reach new heights by identifying ways to reach today's connected consumers.
Natural disaster management: Analytics give first responders a data-driven advantage

Natural disaster management: Analytics give first responders a data-driven advantage

March 8, 2016 | by James O'Brien, Business and Technology Writer
When floods, fires and other emergencies strike, natural disaster management teams respond with technology on their side. Data analytics is changing the traditional approach to rescue and recovery, one set of information at a time.
Predicting operational failures: Better insights detect problems before they cost you time and money

Predicting operational failures: Better insights detect problems before they cost you time and money

March 1, 2016 | by James O'Brien, Business and Technology Writer
For the transportation industry, predicting operational failures before they occur cuts down on the high costs that come with lost productivity and limited performance. Consider the ways technology is making businesses better able to take a proactive role before breakdowns disrupt critical...
Product life cycle assessment: Optimizing air, rail and freight costs through data insights

Product life cycle assessment: Optimizing air, rail and freight costs through data insights

February 17, 2016 | by James O'Brien, Business and Technology Writer
Airline, rail and freight logistics companies constantly look to manage costs while improving asset operations. When these companies leverage data analytics, they can conduct efficient life cycle assessments that cut costs and unearth new possibilities within transportation infrastructure.

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