As a journalist, and as a writer in the branded-content space, James O'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work in the custom-content space "sponsored content done right". He has written for major regional newspapers, and he has managed and edited established, startup and turnaround newsrooms in varied markets, from community papers to major-city dailies. He consults for firms and businesses — startups to seasoned — on the creation of effective content strategies and the establishment of practical editorial calendars for enacting them. O'Brien holds a Ph.D. in Editorial Studies from the Editorial Institute at Boston University, where he researched and edited Bob Dylan's other-than-song writings. He is engaged in a bibliography for Oxford University Press, covering writings about the filmmaker John Cassavetes. He is the author of The Indie Writer's Survival Guide. His short stories and poetry are published in numerous journals and magazines.
I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.