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James O'Brien
Business and Technology Writer

As a journalist, and as a writer in the branded-content space, James O'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work in the custom-content space "sponsored content done right". He has written for major regional newspapers, and he has managed and edited established, startup and turnaround newsrooms in varied markets, from community papers to major-city dailies. He consults for firms and businesses — startups to seasoned — on the creation of effective content strategies and the establishment of practical editorial calendars for enacting them. O'Brien holds a Ph.D. in Editorial Studies from the Editorial Institute at Boston University, where he researched and edited Bob Dylan's other-than-song writings. He is engaged in a bibliography for Oxford University Press, covering writings about the filmmaker John Cassavetes. He is the author of The Indie Writer's Survival Guide. His short stories and poetry are published in numerous journals and magazines.

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Emergency management infrastructures: Real-time analytics means more agile responses

Emergency management infrastructures: Real-time analytics means more agile responses

February 1, 2016 | by James O'Brien, Business and Technology Writer
When disasters strike, emergency management infrastructures stand poised to respond, but saving lives depends on how quickly — and how dynamically — rescuers can reach a scene and react to what they find there. Here's a look at how real-time analytics are fueling more agile and effective rescue...
Cybersecurity: Employ cyber threat analysis to counter and mitigate more attacks

Cybersecurity: Employ cyber threat analysis to counter and mitigate more attacks

January 20, 2016 | by James O'Brien, Business and Technology Writer
Intelligence analysis and data analytics provide organizations with the ability to detect and counter cybercriminals. Identifying even the smallest changes in users' online behavior patterns and in daily system operations provides crucial clues that help stop bad actors from stealing data.
Real-time weather data: Customers, conversions and efficiencies for travel leadership

Real-time weather data: Customers, conversions and efficiencies for travel leadership

January 20, 2016 | by James O'Brien, Business and Technology Writer
The benefits of data analytics for travel industry leaders are not confined to understanding customer behavior over time—insights can also be gained in the moment. Real-time weather data provides marketing and operations teams within various arms of the travel industry with immediate, actionable...
Advanced banking analytics: Giving banks the advantage to stop financial fraud

Advanced banking analytics: Giving banks the advantage to stop financial fraud

October 1, 2015 | by James O'Brien, Business and Technology Writer
Today, advanced banking analytics offer financial institutions a range of powerful technological tools to help stop fraud and financial crimes.
Banking customer engagement: Using data analytics to build personalized relationships

Banking customer engagement: Using data analytics to build personalized relationships

September 18, 2015 | by James O'Brien, Business and Technology Writer
Data analytics is a powerful tool for improving banking customer engagement. By looking at vast quantities of information and identifying patterns that might otherwise go unseen, banks can understand current and future customer behaviors.
Big data drives disaster preparedness, helping predict the unexpected

Big data drives disaster preparedness, helping predict the unexpected

August 24, 2015 | by James O'Brien, Business and Technology Writer
Data analytics are allowing disaster preparedness organizations to model emergency predictions worldwide.
Emergency management plan priorities: How data analytics are changing rescue work

Emergency management plan priorities: How data analytics are changing rescue work

August 20, 2015 | by James O'Brien, Business and Technology Writer
Responding to an emergency is difficult. How can analytical data determine what to prioritize when managing an emergency?