Jane Hendricks is the WW Technical Marketing Lead for Predictive Analytics, one of the key technologies that provides the depth and breadth of advanced capabilities that define and differentiate IBM Analytics. Predictive Analytics is grounded on the capabilities found in IBM SPSS which is an advanced analytics foundation that includes on-premises, hybrid and cloud-based capabilities for data capture, statistics, predictive modeling, data mining, optimization, deployment and more. She has over 20 of experience in advanced analytics and began her career by helping organizations maximize the impact of their analytical strategy across industries and functional areas (marketing, customer relationships, human resources, and more) as a consultant. Subsequently, she had the opportunity to apply her analytical know-how to product strategy and marketing within IBM. She holds a Bachelor of Arts degree from Northwestern University in Economics and Political Science as well as an M.B.A. from DePaul University (Chicago) in Marketing.