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Jeff Spicer
Chief Marketing Officer, IBM Analytics

Jeff is a digital marketing leader with more than 20 years of experience working with both start-ups and large enterprises. As Chief Marketing Officer of IBM Analytics, Jeff is committed to helping organizations transform their industry and professions with data. Follow Jeff on social and here on the Hub for the latest in digital marketing and data analytics.

IBM Insight at World of Watson 2016: Building on inspiration

IBM Insight at World of Watson 2016: Building on inspiration

December 2, 2016 | by Jeff Spicer, Chief Marketing Officer, IBM Analytics
With more than 17,500 attendees representing 105 countries learning and sharing how the era of cognitive is transforming organizations and professions, IBM Insight at World of World 2016 inspired many about the power of cognitive computing.
Digital transformation: Why the consumer is the channel

Digital transformation: Why the consumer is the channel

November 22, 2016 | by Jeff Spicer, Chief Marketing Officer, IBM Analytics
Consumers want everything on demand because virtually anything is one click away from their smartphones. See how the race is on for marketers to give customers what they want, when and where they want it by unleashing the power of data, analytics and cognitive computing to redefine the customer...