Blogs

kaitlin-noe's picture
Kaitlin Noe
Analytics Solutions Social Specialist, IBM

Kaitlin Noe is a social specialist on IBM’s Analytics Solutions team, working with the public, financial and commercial industries. Her background spans retail, arts & entertainment, and e-commerce.

Creating buyer personas with advanced predictive analytics

Creating buyer personas with advanced predictive analytics

July 29, 2015 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
7 reasons why you need predictive analytics today

7 reasons why you need predictive analytics today

July 13, 2015 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
Predictive analytics may be the competitive edge your company needs to stay ahead. It operates ahead of the speed of business, allowing you to make more intelligent decisions for your company’s future. Read on to see seven reasons why your business should be employing predictive analytics today.
The past, present and future of emergency management

The past, present and future of emergency management

July 8, 2015 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
Today, thanks to the opportunities presented by new technologies, we are seeing another stage of emergency management. This new stage balances the historical approach to emergency management with the potential of technology to unify resources and adapt plans in real time.
Applying predictive analytics to intelligent, holistic law enforcement

Applying predictive analytics to intelligent, holistic law enforcement

June 30, 2015 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
The world’s population is increasingly moving to urban areas, creating a dense and complex environment for crime. To combat urban crime, public safety workers are breaking down departmental silos and moving toward predictive policing systems. But how can we ensure public safety officials present a...
4 features of a modern sales performance management plan

4 features of a modern sales performance management plan

June 24, 2015 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
Sales teams and the clients they work with have both evolved to incorporate the effects of a digital and social society. Has your sales management system adapted with them?
4 key steps to take video from data to insight to action

4 key steps to take video from data to insight to action

June 24, 2015 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
We’ve all heard that a picture is worth a thousand words. If that's the case, then how much insight does a video provide? What if that video were compounded with an intelligent analytics platform that could identify patterns and predict trends? The value of such a system would be remarkable.
The superpowers of a stellar performance management solution

The superpowers of a stellar performance management solution

June 23, 2015 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
Where does your organization stand on the path to a super performance management solution? What’s your next step to take it to the next level?
6 obstacles getting in the way of your sales story

6 obstacles getting in the way of your sales story

June 12, 2015 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
What’s keeping sales teams from crafting compelling stories that generate customer trust and close deals? Take a look at six setbacks that organizations must address to refocus and refine their sales performance management efforts.

#getsimple with your data and get back to innovating

October 31, 2014 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
Developments in digital technology have created the deluge of information known as big data. Workers in all industries struggle to confront staggering amounts of information and return to creative and innovative work. But further technological developments in cloud-based services may be the...

What does the Gmail hack tell us about data security?

September 15, 2014 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
Hackers claimed to have released a list of five million Gmail usernames and passwords this past Thursday, resulting in coverage of yet another high profile data breach in the news. Who was responsible for the leak: Google or its users? What does this incident teach us about the public view on...

Pages