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Karen Madera
Portfolio Product Marketing Manager, DataOps, IBM

Karen Madera is the Product Marketing Manager for IBM Unified Governance and Integration. Her background in brand and corporate strategy span a variety of industries including IT, retail, sports, CPG, travel, financial services, and luxury goods.

IBM expands data and AI excellence with data cataloging technology in Cloud Pak for Data

IBM expands data and AI excellence with data cataloging technology in Cloud Pak for Data

Watson Knowledge Catalog named a Gartner 2020 Customer Choice Award winner for metadata management tools

April 21, 2020 | by Karen Madera, Portfolio Product Marketing Manager, DataOps, IBM
Describing the breadth of IBM's leadership and experimentation in the data and AI space is no small task. IBM has been working with more than 200 production blockchain networks, thousands of regulatory documents and datasets across industries, and hundreds of AI research projects. This vast...
IBM Cloud Pak for Data DataOps capabilities grow with innovative technology partners

IBM Cloud Pak for Data DataOps capabilities grow with innovative technology partners

AI and DataOps partner for smarter business

March 4, 2020 | by Karen Madera, Portfolio Product Marketing Manager, DataOps, IBM
As an open, Kubernetes-based, data and AI platform, IBM Cloud Pak for Data integrates with an array of technology solutions that enhance organizations’ ability to make their data ready for AI. Among those core to the platform are DataOps capabilities that help operationalize data protection, data...
The difference between DataOps and DevOps and other emerging technology practices.

The difference between DataOps and DevOps and other emerging technology practices.

December 18, 2019 | by Karen Madera, Portfolio Product Marketing Manager, DataOps, IBM
The expectation to achieve faster results continues to rise. Businesses everywhere are looking for ways to improve their operational efficiency and effectiveness to enable the best decision-making. The need to optimize typically comes to a head with the reality that there are many silos within any...
IBM Cloud Pak for Data ready to support DataOps’ practices

IBM Cloud Pak for Data ready to support DataOps’ practices

November 22, 2019 | by Karen Madera, Portfolio Product Marketing Manager, DataOps, IBM
The number of business segments requiring data to drive contextual insights is increasing. Leaders are seeking new ways to manage the pressures of delivering high-quality data faster across their  businesses. To date, many of these projects have focused solely on ingesting data into a data lake...
3 tips to successfully enhance collaboration between IT and the rest of the business

3 tips to successfully enhance collaboration between IT and the rest of the business

October 28, 2019 | by Karen Madera, Portfolio Product Marketing Manager, DataOps, IBM
The conversation around data preparation has been evolving. What started as a push for self-service access for specific use cases has now expanded to operationalizing a data pipeline across the enterprise. The goal is to create efficiencies and eliminate workflow silos to propel data strategy...
3 business realities fueling the need for enterprise data preparation

3 business realities fueling the need for enterprise data preparation

August 2, 2019 | by Karen Madera, Portfolio Product Marketing Manager, DataOps, IBM
The pressure is rising for business users, automation, and governed data lakes to drive business value. Learn how enterprise data preparation fits in.
Digital transformation: An elevator-pitch comic book

Digital transformation: An elevator-pitch comic book

February 4, 2019 | by Karen Madera, Portfolio Product Marketing Manager, DataOps, IBM
Join Dion Hinchcliffe as he stars in his first comic book, leading the charge to uncover the keys to a trusted, business-ready analytics foundation to know, trust, and use your data.
How consistent data governance helps eliminate "Garbage In, Garbage Out"

How consistent data governance helps eliminate "Garbage In, Garbage Out"

Avoid GIGO with consistent data governance

August 27, 2018 | by Karen Madera, Portfolio Product Marketing Manager, DataOps, IBM
Are your efforts to leverage big data hampered by poor or outdated data management? 
Machine learning can't save your bad data

Machine learning can't save your bad data

April 25, 2018 | by Karen Madera, Portfolio Product Marketing Manager, DataOps, IBM
Most sales-driven organizations have needed a customer retention model at some point or another. The request is fairly straightforward: identify the customers that a business might lose. But the process can create a nightmare.