Karen Madera is the Content Marketing Manager for IBM Unified Governance and Integration. Her background in brand and corporate strategy span a variety of industries including IT, retail, sports, CPG, travel, financial services, and luxury goods.
April 25, 2018| by
Content Marketing Manager, Unified Governance and Integration, IBM
Most sales-driven organizations have needed a customer retention model at some point or another. The request is fairly straightforward: identify the customers that a business might lose. But the process can create a nightmare.