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Karen Madera
Content Marketing Manager, Unified Governance and Integration, IBM

Karen Madera is the Content Marketing Manager for IBM Unified Governance and Integration. Her background in brand and corporate strategy span a variety of industries including IT, retail, sports, CPG, travel, financial services, and luxury goods.

Digital transformation: An elevator-pitch comic book

Digital transformation: An elevator-pitch comic book

February 4, 2019 | by Karen Madera, Content Marketing Manager, Unified Governance and Integration, IBM
Join Dion Hinchcliffe as he stars in his first comic book, leading the charge to uncover the keys to a trusted, business-ready analytics foundation to know, trust, and use your data.
How consistent data governance helps eliminate "Garbage In, Garbage Out"

How consistent data governance helps eliminate "Garbage In, Garbage Out"

Avoid GIGO with consistent data governance

August 27, 2018 | by Karen Madera, Content Marketing Manager, Unified Governance and Integration, IBM
Are your efforts to leverage big data hampered by poor or outdated data management? 
Machine learning can't save your bad data

Machine learning can't save your bad data

April 25, 2018 | by Karen Madera, Content Marketing Manager, Unified Governance and Integration, IBM
Most sales-driven organizations have needed a customer retention model at some point or another. The request is fairly straightforward: identify the customers that a business might lose. But the process can create a nightmare.