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Karen Madera
Product Marketing Manager, Unified Governance and Integration, IBM

Karen Madera is the Product Marketing Manager for IBM Unified Governance and Integration. Her background in brand and corporate strategy span a variety of industries including IT, retail, sports, CPG, travel, financial services, and luxury goods.

3 tips to successfully enhance collaboration between IT and the rest of the business

3 tips to successfully enhance collaboration between IT and the rest of the business

October 28, 2019 | by Karen Madera, Product Marketing Manager, Unified Governance and Integration, IBM
The conversation around data preparation has been evolving. What started as a push for self-service access for specific use cases has now expanded to operationalizing a data pipeline across the enterprise. The goal is to create efficiencies and eliminate workflow silos to propel data strategy...
3 business realities fueling the need for enterprise data preparation

3 business realities fueling the need for enterprise data preparation

August 2, 2019 | by Karen Madera, Product Marketing Manager, Unified Governance and Integration, IBM
The pressure is rising for business users, automation, and governed data lakes to drive business value. Learn how enterprise data preparation fits in.
Digital transformation: An elevator-pitch comic book

Digital transformation: An elevator-pitch comic book

February 4, 2019 | by Karen Madera, Product Marketing Manager, Unified Governance and Integration, IBM
Join Dion Hinchcliffe as he stars in his first comic book, leading the charge to uncover the keys to a trusted, business-ready analytics foundation to know, trust, and use your data.
How consistent data governance helps eliminate "Garbage In, Garbage Out"

How consistent data governance helps eliminate "Garbage In, Garbage Out"

Avoid GIGO with consistent data governance

August 27, 2018 | by Karen Madera, Product Marketing Manager, Unified Governance and Integration, IBM
Are your efforts to leverage big data hampered by poor or outdated data management? 
Machine learning can't save your bad data

Machine learning can't save your bad data

April 25, 2018 | by Karen Madera, Product Marketing Manager, Unified Governance and Integration, IBM
Most sales-driven organizations have needed a customer retention model at some point or another. The request is fairly straightforward: identify the customers that a business might lose. But the process can create a nightmare.