I am leading the Worldwide Market Management for IBM's Requirements Management tools for the Internet of Things in a complex sales-cycle business solution environment. In the exhaustive product marketing role, I define and execute the go-to-market strategy, design the marketing programs and campaign to activity level with a key focus on messaging, value proposition and marketing collateral. The role also involves working with product teams and business partners to define product road-maps and introduce new offerings and features.
October 8, 2015| by
IoT Marketing Lead, IBM
Learn how to effectively develop and deliver products for the Internet of Things by joining IBM experts and industry professionals at the IBM Continuous Engineering for the Internet of Things conference.