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Letha Wicker
IBM Cognos Content Marketing Manager

Letha Wicker is a 27-year veteran of the B2B technology space, helping countless customers find the best solutions for their organizations' needs.

Wimbledon surfaces data insights for fan engagement

Wimbledon surfaces data insights for fan engagement

July 11, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
The All England Lawn Tennis Club (AELTC) loves their data. During The Championships, Wimbledon, last year alone, IBM collected 4.5 million tennis data points covering every point in every match. In fact, the All England Club has data going all the way back to when The Championships started in 1877...