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Letha Wicker
IBM Cognos Content Marketing Manager

Letha Wicker is a 27-year veteran of the B2B technology space, helping countless customers find the best solutions for their organizations' needs.

5 reasons you should be at the IBM Data and AI Forum in Miami this October

5 reasons you should be at the IBM Data and AI Forum in Miami this October

September 16, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
Read why you need to attend the IBM Data and AI Forum, the flagship data and AI event that will help you find the expertise you need for your AI journey.
How stronger analysis and reporting sets IBM Planning Analytics apart—and drives profitability

How stronger analysis and reporting sets IBM Planning Analytics apart—and drives profitability

September 5, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
What differentiates IBM Planning Analytics from other planning solutions? Quite a lot, actually. But today we’d like to focus on the practical, real-world benefits of just two key functions: data analysis and reporting.
Discover how to infuse analytics into your business at the Data and AI Forum 2019

Discover how to infuse analytics into your business at the Data and AI Forum 2019

August 20, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
The event formerly known as IBM Analytics University is happening again this fall. Join us at the Data and AI Forum on October 21–24 in Miami, Florida. Here’s a preview of what you can get out of this exciting event. For 2019, we’ve expanded the curriculum to include the entire IBM Data and AI...
Wimbledon surfaces data insights for fan engagement

Wimbledon surfaces data insights for fan engagement

July 11, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
The All England Lawn Tennis Club (AELTC) loves their data. During The Championships, Wimbledon, last year alone, IBM collected 4.5 million tennis data points covering every point in every match. In fact, the All England Club has data going all the way back to when The Championships started in 1877...