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Letha Wicker
IBM Cognos Content Marketing Manager

Letha Wicker is a 27-year veteran of the B2B technology space, helping countless customers find the best solutions for their organizations' needs.

Want to plan 80 percent faster? According to Forrester, IBM can help.

Want to plan 80% faster? According to Forrester, IBM can help.

November 11, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
Forrester, a leading IT analyst firm, has constructed a Total Economic Impact (TEI) framework with a focus on how IBM Planning Analytics compares to the competition across a variety of metrics—from ROI, to time, to value—and much more. They consulted several current IBM Planning Analytics customers...
Data and AI Forum: Hightlights from Business Analytics

Data and AI Forum: Highlights from Business Analytics

November 8, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
IBM’s Data and AI Forum was chock full of the latest news and trends from all over the Data and AI landscape. Importantly, it was as especially important event for IBM Business Analytics users as we unveiled the latest and greatest from IBM Planning Analytics and IBM Cognos Analytics.
Why we launched our new IBM Business Analytics community

Why we launched our new IBM Business Analytics community

October 17, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
We’re delighted to announce the launch of our all-new Business Analytics Community. It is an essential component of the IBM Community, which includes more than 100,000 users who connect, learn and share everything about IBM’s products and services.
How stronger analysis and reporting sets IBM Planning Analytics apart—and drives profitability

How stronger analysis and reporting sets IBM Planning Analytics apart—and drives profitability

September 5, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
What differentiates IBM Planning Analytics from other planning solutions? Quite a lot, actually. But today we’d like to focus on the practical, real-world benefits of just two key functions: data analysis and reporting.
Discover how to infuse analytics into your business at the Data and AI Forum 2019

Discover how to infuse analytics into your business at the Data and AI Forum 2019

August 20, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
The event formerly known as IBM Analytics University is happening again this fall. Join us at the Data and AI Forum on October 21–24 in Miami, Florida. Here’s a preview of what you can get out of this exciting event. For 2019, we’ve expanded the curriculum to include the entire IBM Data and AI...
Wimbledon surfaces data insights for fan engagement

Wimbledon surfaces data insights for fan engagement

July 11, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
The All England Lawn Tennis Club (AELTC) loves their data. During The Championships, Wimbledon, last year alone, IBM collected 4.5 million tennis data points covering every point in every match. In fact, the All England Club has data going all the way back to when The Championships started in 1877...