Blogs

michael-goldberg's picture
Michael Goldberg
Business and Technology Writer

Michael Goldberg is an independent business and technology writer and editor. His articles have appeared in CIO Magazine, Computerworld, InformationWeek, CSO Magazine and Data Informed.

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Benefits of analyzing weather data for retailers

Benefits of analyzing weather data for retailers

December 3, 2015 | by Michael Goldberg, Business and Technology Writer
In retail, analyzing weather data patterns is about more than knowing if it's going to rain this weekend. Computing advances in the big data era have produced important weather-tracking developments that represent an important opportunity to improve sales and reduce waste.
Analytics for product promotion empowers retailers to build better customer ties

Analytics for product promotion empowers retailers to build better customer ties

September 22, 2015 | by Michael Goldberg, Business and Technology Writer
While analytics can help retailers capture trends to determine what promotions to pursue, implementing the systems requires the right tools, people and processes. In retail, the challenge is understanding which product customers want, when they want it and what they are willing to pay for it. Both...
The personalized experience: Why it is a must for retailers

The personalized experience: Why it is a must for retailers

August 14, 2015 | by Michael Goldberg, Business and Technology Writer
There's a consensus among retailers: the personalized experience is a must. As researchers at Brand Keys found, brands that can match consumers' emotional expectations are better able to engage customers and foster loyalty. Armed with smartphones and Internet connections, brands and buyers are...