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Michael Haydock
IBM Fellow, Chief Scientist-GBS, IBM

Michael Haydock currently serves as an IBM Fellow and chief scientist of in IBM’s Big Data & Analytics Services practice specializing in the area of customer intelligence. Michael’s role within the practice is to develop innovative application capabilities which leverage certain large scale computing technologies appropriate for massive data manipulation and advanced numerical analysis in business settings where time to critical decision provides IBM clients with a key competitive advantage. 

How to create a competitive advantage in today's digital marketplace

July 18, 2014 | by Michael Haydock, IBM Fellow, Chief Scientist-GBS, IBM
If most organizations are using analytics to improve customer interactions, optimize supply chains and reduce financial risk then where does the advantage in today's marketplace come from? The IBV 2014 Analytics study will explore how organizations are creating a competitive advantage in today's...