Mike Cassidy is a career journalist who has reinvented himself as the storyteller for marketing application startup BloomReach. He's passionate about telling stories and finding new ways to help people understand the world around them. A former business columnist at the San Jose Mercury News, where with his colleagues he was awarded the Pulitzer Prize, Cassidy is now on the lookout for stories about the fields that BloomReach works in -- big data, e-commerce and retail -- and the high-tech world that it lives in. Since joining BloomReach, his work has appeared in/on Re/code, Huffington Post, Wired Insights, Internet Retailer, SiliconBeat, the San Jose Mercury News, iMedia Connection and MediaPost among other publications.
I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.
Retail data is no longer simply a way to keep track of what is selling and what isn't. Forward-looking retailers use their data to enhance their customers' shopping experience and predict what it is their shoppers are looking for.
The future of retail marketing is brick-and-mortar stores, but not as they exist today. Instead, think about stores that bring the e-commerce experience into the physical realm and obliterate the barriers between online and in-store shopping. Think about, "2025: A Retail Space Odyssey."