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Mike Kearney
Sr. Product Marketing Director

Within IBM Netezza's product marketing team, Mike Kearney communicates product vision and strategy to a wide community including our customers and prospective customers, our business partners, industry analyst, and media. With more than 25 years experience in IT, Mike has worked in telecommunications, financial services, pharmaceutical, energy and manufacturing industries and for vendors of database, system management and web content management products.

Simplicity as strategy has its rewards

April 29, 2011 | by Mike Kearney, Sr. Product Marketing Director
Previously, I blogged on how being simple - to install, to use and to manage - creates valuable differentiation for IBM Netezza appliances. So convinced are we of simplicity’s value to our customers, we make it central to our business strategy. Omega Management Group Corporation recently informed...

Heads-up! We're polling.

April 25, 2011 | by Mike Kearney, Sr. Product Marketing Director
You may have noticed that Thinking Inside the Box includes a readers’ poll. Thanks to all of you who participated in our first poll. Although I can’t discount all possibility of frivolity in future polls, our exercise has serious intent. As Phil Francisco notes in his recent blog “our clients are...

In Praise of Bayes

April 17, 2011 | by Mike Kearney, Sr. Product Marketing Director
Statistical techniques such as predictive analytics help us make sense of ever-growing data. Analyzing signals – data streams created as events unfold –in-context of long historical records create insight to likely outcomes, and guide our decision-making. Let’s take a minute away from the hubbub...

IBM Counters a Misinformation Machine

March 4, 2011 | by Mike Kearney, Sr. Product Marketing Director
IBM’s latest advertising offers a counterpoint to ambitious claims made for Exadata by Redwood Shores’ Mad Men. At IBM’s Pulse 2011 event industry analyst Colin White presented results of a survey he and Claudia Imhoff have undertaken for The Data Warehousing Institute. 74% of those surveyed needed...

Gartner Research Reports Make the Case for Data Warehouse Appliances

November 30, 2010 | by Mike Kearney, Sr. Product Marketing Director
Two Gartner research reports covering data warehouse appliances are now available for download: “Are Data Warehouse Appliances in Your Future? Plan On It!” and “Hype Cycle for Data Management, 2010.” From my reading of the former, I’m challenged to identify a situation when Gartner would suggest a...

Riding the Wave on Data Warehouse Analytics with Netezza

November 22, 2010 | by Mike Kearney, Sr. Product Marketing Director
Technology is transforming the way we do business, but good business decisions never go out of style. As they have for years, effective CIOs continue to balance risk against reward before investing IT budget to replace an older technology. Most markets support one or two dominant vendors,...

Talkin' 'bout my generation

August 26, 2010 | by Mike Kearney, Sr. Product Marketing Director
In a recent blog, Greg Rahn of Oracle responded to Phil’s “Oracle Exadata and Netezza TwinFin Compared” eBook; before commenting on an Oracle engineer’s views, I’ll restate the eBook’s larger themes. Exadata connects Oracle’s RAC database, its architecture designed for online transaction processing...