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Misty Ahmadi
Content Marketing Manager, ECM, IBM

As a content marketing manager within enterprise content management (ECM) at IBM, Misty Ahmadi drives building buyer-centric content. She focuses on prospective buyers - who they are, how they seek out information, what they care about learning - and develops targeted content to fulfill their needs. She also explores the best way to digest this content, whether it’s social, digital or in person. Before joining IBM, Misty worked as an educator abroad in Japan, navigating subways and a foreign language, all while convincing 650 students each week that the English language is cool.

Misty holds a master of science in marketing from Texas A&M University and bachelor degrees in psychology and education from the University of California, Berkeley. While in grad school, she had the opportunity to perfect delivering great customer service through experiences in retail, consulting projects, and teaching assistantship. When not soaking in the food scene around Austin, TX, she’s a big fan of foodie tourism and trying out new home recipes, as well as food and lifestyle photography.

Four reasons why hybrid cloud solutions are here to stay

Four reasons why hybrid cloud solutions are here to stay

June 1, 2016 | by Misty Ahmadi, Content Marketing Manager, ECM, IBM
If you’ve been wondering how to heighten your organization’s collaborative capabilities, then dive into the world of cloud environments, exploring the wide range of benefits that hybrid cloud solutions bring to the modern business environment.
Courting your customer

Courting your customer

May 23, 2016 | by Misty Ahmadi, Content Marketing Manager, ECM, IBM
Avoid the productivity drain and customer frustration caused by content fragmentation. Keep the courtship period with customers alive by ensuring employees have unfettered access to enterprise content that can keep the customer experience harmonious. See how in a new IBM Enterprise Content...
Delivering superior customer interactions: Banking edition

Delivering superior customer interactions: Banking edition

May 6, 2016 | by Misty Ahmadi, Content Marketing Manager, ECM, IBM
Keeping customers at the center of the business is essential. Fulfilling this promise requires keeping up with demands for real-time communication and a seamless customer experience. And document capture cognitive technology offers decision data automation to make seamless customer experiences a...