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Nancy Hensley
Director of Offering Management, IBM Analytics, IBM

Nancy Hensley is the director of technical marketing for IBM Analytics. Nancy has more than 20 years’ experience working in the data business in many capacities, from development and product management to sales and marketing. Before joining IBM, Nancy was a senior project manager at McDonald’s Corporation, working largely on the international side of the business.

Now in the 16th year of her IBM career, Nancy has worked chiefly in sales and technical sales positions. In 2004, she became the business unit executive leading the North American architect and technical teams. In that position, Nancy was granted a patent and a technical innovation award for her work on the data warehouse architecture. In her current role, Nancy runs a global product marketing team focused on business intelligence, predictive analytics, data warehousing, data integration and database technology.

Find Nancy on LinkedIn, and follow her on Twitter @nancykoppDW for more on all things data and analytics.

Understanding the new Gartner MDM Magic Quadrant and the IBM position

Understanding the new Gartner MDM Magic Quadrant and the IBM position

November 30, 2017 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
The new Gartner Magic Quadrant (MQ) for Master Data Management has been published, and what you might not notice at first glance is that this year, IBM chose not to participate. Gartner still included IBM in the MQ. However, we did decline to engage in the process and provide detailed data for...
Start Test Driving Data Governance

Start test driving data governance

June 20, 2017 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
No matter what site you search, it’s pretty clear that self service data is a top trend in the data market today. The knowledge and insight that we can obtain from data is truly a secret weapon. But the challenge is making the data available while keeping it trusted and governed.
Putting data to work to drive business transformation

Putting data to work to drive business transformation

October 11, 2016 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
Nancy Hensley, director of offering management for IBM Analytics speaks with Rob Thomas, vice president of development for analytics, at IBM, on the subject of business transformation, leading to a discussion of the data maturity curve.
CIO Insights: The culture of data—Putting data to work for the business

CIO Insights: The culture of data—Putting data to work for the business

July 20, 2016 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
When I spoke with Derek Schoettle, General Manager, Analytics Platform Services, the subject of open source capabilities came up a few times. Data is going to change the culture of business, and in fact it becomes the culture when you truly embrace it.
The logical data warehouse: The new secret weapon for leading businesses

The logical data warehouse: The new secret weapon for leading businesses

August 26, 2015 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
Rather than shying away from ever increasing amounts of data, today’s businesses are using data-driven decision-making as a secret weapon. Learn more about why logical data warehouses are the natural next step for the analytics culture.
Predictive analytics: Perceptions and realities

Predictive analytics: Perceptions and realities

August 20, 2015 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
Inaccurate perceptions of predictive analytics are common in the business world. In reality, predictive analytics is straightforward to understand, can leverage existing skillsets in business and IT organizations, and can deliver value in most industries and lines of business. Getting started with...

Enabling the Impossible?

Next-generation in-memory computing in DB2 with BLU Acceleration can make real-time analytics possible

June 6, 2014 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
Next-generation in-memory computing in DB2 with BLU Acceleration can make real-time analytics possible

Warm Sun and a Hot Agenda

The time is ripe to learn about the Internet of Things and more at the 2014 IIUG Informix Conference in Miami

March 28, 2014 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
The time is ripe to learn about the Internet of Things and more at the 2014 IIUG Informix Conference in Miami

What Makes In-Memory Computing So Next Generation?

IBM DB2 with BLU Acceleration intelligently and rapidly processes data at the speed of thought

March 14, 2014 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
IBM DB2 with BLU Acceleration intelligently and rapidly processes data at the speed of thought

Data Warehousing: The Brains of the Big Data Operation

Cognitive technology accelerates understanding data to meet the demands of the <em>now</em> business

February 21, 2014 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
Cognitive technology accelerates understanding data to meet the demands of the now business

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