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Nancy Hensley
Director of Offering Management, IBM Analytics, IBM

Nancy Hensley is the director of technical marketing for IBM Analytics. Nancy has more than 20 years’ experience working in the data business in many capacities, from development and product management to sales and marketing. Before joining IBM, Nancy was a senior project manager at McDonald’s Corporation, working largely on the international side of the business.

Now in the 16th year of her IBM career, Nancy has worked chiefly in sales and technical sales positions. In 2004, she became the business unit executive leading the North American architect and technical teams. In that position, Nancy was granted a patent and a technical innovation award for her work on the data warehouse architecture. In her current role, Nancy runs a global product marketing team focused on business intelligence, predictive analytics, data warehousing, data integration and database technology.

Find Nancy on LinkedIn, and follow her on Twitter @nancykoppDW for more on all things data and analytics.

Consumerizing Big Data

Discover three ways in which Hadoop implementations can be easily leveraged in enterprises

September 27, 2013 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
Discover three ways in which Hadoop implementations can be easily leveraged in enterprises

Relishing the Big Data Burger

How Hadoop wraps the data warehouse in a savory big data sandwich

August 16, 2013 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
How Hadoop wraps the data warehouse in a savory big data sandwich

If Hadoop Was Easy, Everyone Would Be Doing It

IBM PureData System for Hadoop aims to simplify big data for the enterprise

April 3, 2013 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
IBM PureData System for Hadoop aims to simplify big data for the enterprise

A Smarter Approach to Tackling Big Data

The new IBM PureData System for Analytics: Focusing on analytic performance and data center efficiency

February 28, 2013 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
The new IBM PureData System for Analytics: Focusing on analytic performance and data center efficiency

Going Beyond the Buzz on Big Data

December 10, 2012 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
Everyone is talking about big data, but if you want to see some REAL data on what is going on with big data, here is a new research report you will appreciate. EMA Research & 9Sight Consulting conducted a study of business and IT professionals, inquiring about their big data plans and...

Big Data Analytics – Where Do I begin?

October 31, 2012 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
How do businesses address the challenges of growing volume and variety of data? How can I introduce new data sources and workloads into my architecture? How do I achieve better time to value and agility in my infrastructure? If you're wrestling with these and other related questions, I recommend...

The Marriage of Hadoop and the Data Warehouse

A match made in heaven

August 3, 2012 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
A match made in heaven

What We Learned from Data Marts and Consolidation

Finding a smarter way forward

March 14, 2012 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
Finding a smarter way forward

IBM - Another year of recognized leadership in the Gartner Magic Quadrant

February 21, 2012 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
Gartner has published their latest iteration of the Data Warehousing DBMS Magic Quadrant (MQ) – a report in which IBM has been in the Leader quadrant since the very first MQ issued in June 2001.

Re-Thinking your Data Warehouse Architecture for Big Data? Think Smart Consolidation

November 17, 2011 | by Nancy Hensley, Director of Offering Management, IBM Analytics, IBM
Big Data, all the cool kids are doing it.   But the burning question remains, what do you really need to do to make Big Data a reality in your current architecture? At IBM, we have been thinking a lot about helping our customers advance their analytic capabilities including Big Data.  This...