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Natasha Bishop
Digital Marketing Lead, Public Services Sector, IBM Analytics

Natasha Bishop is a Big Data Strategy lead and moderates the popular Customer eXperience Optimization (#CXO) twitterchat. Follow Natasha on Twitter at @Natasha_D_G

Analytics and engagement: What can your brand learn from sports?

February 4, 2014 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
#CXO chat—February 10, 2014—12 p.m. EST & 5 p.m. GMT Sporting organisations like England Rugby and Wimbledon are constantly looking for new ways to uncover hidden insights from big data to up their game, grow participation in their sport and expand their fan base. More and more of these...

Spotlighting Big Data and Analytics Heroes

IBM launches the Big Data & Analytics Heroes program to recognize leading-edge industry thought leaders

January 17, 2014 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
IBM launches the Big Data & Analytics Heroes program to recognize leading-edge industry thought leaders

The Tale of Big Data Stampede

November 5, 2013 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
A year ago IBM in conjunction with Said Business Schools asked executives across the globe what were their key challenges when implementing big data initiatives. Not surprisingly, the main issues cited included -- difficulty articulating a compelling business case, understanding how to use big data...

From Complex Weave to Intricate Pattern: 360 View of the Customer

June 26, 2013 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
With multiple channels and numerous ways to interact with companies, today’s customer journey is a complex weave of paths. Often, customers start and end their journey before the business is even aware of it. With today’s competitive market place, the companies that best understand their customer–...

Cultivating a Higher Level of Customer Engagement

May 1, 2013 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
One thing that companies across the globe and across industries can agree on is the importance of the customer experience, its impact on their brand, and ultimately their bottom line. Customers today characterize companies by the experience and not by their product or solution offering. In truth,...

Etching a Pattern for Tomorrow’s Customer

April 22, 2013 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
Now that the hoopla surrounding the big data “Smart Sixteen” has subsided, let’s scrutinize the victor, Predict Customer Behavior, to understand why it dominated the other contenders as the top big data consideration. What key factors makes this big data initiative most appealing? Would it be the...

Elite 8 Emerges in "Big Data Smart Sixteen"

March 26, 2013 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
The field for the Elite 8 from the "Big Data Smart Sixteen" is set! In the Marketing region, Faster Reporting & Analytics’ star player faltered against the unselfish play and sharing of deeper customer insight of Predicting Customer Behavior (PCB). Paired with the energy and cheers from their...

Big Data Bracketology

March 18, 2013 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
Big data bracketologists are busily selecting their top picks and priorities for the "Smart Sixteen" Big Data Management Tournament. What's most important to Marketing, IT, Finance and Infrastructure? Which business challenge will come out on top? Make your picks today!

Chomping on Puzzles

February 4, 2013 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
I love puzzles. But today, I see puzzles from an entirely different angle

Melting the Data Glaciers

August 22, 2012 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
The sheer thought of the data we create and consume today is mind boggling. IBM research shows we create 2.5 quintillion bytes of data every day, and begs for a response to the question–what are we doing with all this data? A recent global survey by Jaspersoft answered this, revealing that the...

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