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Paul Bard
Senior Marketing Writer, IBM

Paul Bard is a Senior Marketing Writer in the area of Financial & Operational Performance Management for IBM Business Analytics. With more than 15 years of experience in topics related to planning software, Paul specializes in writing and editing content for websites, product collateral, thought leadership and executive communications.

Five best practices for better marketing planning from Ventana Research

Five best practices for better marketing planning from Ventana Research

May 30, 2019 | by Paul Bard, Senior Marketing Writer, IBM
Learn how to upgrade your marketing plans with some insights from Ventana Research.
IBM Planning Analytics receives top ranks in world’s largest planning survey

IBM receives top ranks in world’s largest survey of planning software users

May 28, 2019 | by Paul Bard, Senior Marketing Writer, IBM
Before making any major purchase decision, most of us read reviews to learn about the experiences of other users and get an understanding of a product from the perspective of the marketplace. This is especially important for when evaluating options for a major investment like planning software. Our...
How workforce planning analytics builds stronger businesses

How workforce planning analytics builds stronger businesses

April 18, 2019 | by Paul Bard, Senior Marketing Writer, IBM
Sophisticated planning analytics can help HR pros act on data-driven insights and inmprove ROI. Learn how.
3 (ish) big reasons to migrate rom IBM Cognos TM1 to IBM Planning Analytics Local

3 (ish) big reasons to migrate from IBM Cognos TM1 to IBM Planning Analytics Local

April 6, 2017 | by Paul Bard, Senior Marketing Writer, IBM
Recently we released the on-premises version of IBM Planning Analytics. But already, dozens of IBM customers are making the switch from IBM Cognos TM1 to this powerful new solution for planning, budgeting, forecasting and analysis. What’s so special about IBM Planning Analytics Local (the formal...
Change the way you collaborate with a new financial planning solution

Change the way you collaborate with a new financial planning solution

November 28, 2016 | by Paul Bard, Senior Marketing Writer, IBM
Get a head start on the planning and analysis process, and transform the experience with a solution that’s available on premises and in the cloud. Plus, take advantage of a free trial to see how easy performing an in-depth analysis can be.
Calling all TM1 users: Your next on-premises planning solution is here

Calling all TM1 users: Your next on-premises planning solution is here

November 16, 2016 | by Paul Bard, Senior Marketing Writer, IBM
Some financial organizations may have been waiting to make a move to adopt an enterprise-scale planning analytics solution for planning, budgeting and forecasting. Now, the anticipated release of an on-premises and cloud-based version of IBM Planning Analytics just may be the tipping point for...
IBM Planning Analytics -- now on premises

IBM Planning Analytics -- now on premises

October 24, 2016 | by Paul Bard, Senior Marketing Writer, IBM
Look for IBM to launch the on-premises version of its enterprise performance management solution, IBM Planning Analytics, at for IBM Insight at World of Watson 2016. Check out the new features and business benefits of this new release of a leading-edge financial and operational performance...
IBM positioned as a Leader in Gartner Magic Quadrant for Strategic CPM

IBM positioned as a Leader in Gartner Magic Quadrant for Strategic CPM

August 3, 2016 | by Paul Bard, Senior Marketing Writer, IBM
Gartner’s first-ever Magic Quadrant for Strategic Corporate Performance Management Solutions positions IBM as a leader in SCPM, placing it farther along the completeness of vision axis than any other organization in the Leaders quadrant. Find out why by exploring the capabilities of IBM’s on-...
Analytics for the office of finance: How smart CFOs stay ahead

Analytics for the office of finance: How smart CFOs stay ahead

July 25, 2016 | by Paul Bard, Senior Marketing Writer, IBM
Financial offices within organizations drive strategic planning and implementation that require enhanced insight into the business, the market and trends. Explore highlights from a recent IBM paper surveying C-suite executives and detailing the correlation between leaders deploying analytics...
For strategic planning, business must go beyond spreadsheets

For strategic planning, business must go beyond spreadsheets

May 5, 2016 | by Paul Bard, Senior Marketing Writer, IBM
The spreadsheet is arguably the most popular business tool ever invented, but it’s not well suited to large-scale, collaborative planning, budgeting and forecasting. Business needs to go beyond spreadsheets to planning analytics solutions that enable data-driven decision making. Take a look at key...

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