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Paul Bard
Senior Marketing Writer, IBM

Paul Bard is a Senior Marketing Writer in the area of Financial & Operational Performance Management for IBM Business Analytics. With more than 15 years of experience in topics related to planning software, Paul specializes in writing and editing content for websites, product collateral, thought leadership and executive communications.

How IBM delivers S’more profitability for Hershey’s Brazil

How IBM delivers S’more profitability for Hershey’s Brazil

April 26, 2016 | by Paul Bard, Senior Marketing Writer, IBM
See how Hershey’s Brazil implemented IBM Cognos TM1 as the basis of an enterprise planning solution enabling enhanced analysis of sales and customer data to identify key value drivers and increase profit margins. And, get the full, inside story from The Hershey Company at IBM Vision 2016.
How to get future-ready: Five recommendations for finance teams

How to get future-ready: Five recommendations for finance teams

December 28, 2015 | by Paul Bard, Senior Marketing Writer, IBM
Don’t let outmoded practices and irrelevant processes hold back your organization. Instead, discover what practices author and analyst David Parmenter believes finance teams can implement to heighten their efficiency and effectiveness.

Budgeting falls short in popularity poll

November 5, 2015 | by Paul Bard, Senior Marketing Writer, IBM
Businesspeople consider budgeting a very unpleasant task, primarily because the mechanics of budgeting are so frustrating. Fortunately, a new solution makes budgeting more bearable by eliminating most unproductive Excel spreadsheet activities such as tracking down numbers, fixing broken links and...
The top three spreadsheet errors of the decade—so far

The top three spreadsheet errors of the decade—so far

September 11, 2015 | by Paul Bard, Senior Marketing Writer, IBM
Despite being the go-to tool for budgets, forecasts and planning, spreadsheets are unfortunately often prone to errors, primarily because of the volume of manual processes the tool requires. Three noteworthy examples from the past decade illustrate how damaging spreadsheet errors can be. By...
How cloud solutions take the pain out of change

How cloud solutions take the pain out of change

August 4, 2015 | by Paul Bard, Senior Marketing Writer, IBM
IBM Cognos TM1 on Cloud provides CSOB Insurance with agility unprecedented in the organization, enabling the company to quickly align business priorities with new corporate directives. Business users at CSOB Insurance, who no longer need to wait for IT support, can create plans and model potential...