Blogs

Paula Williams
Senior Marketing Manager, IBM

Paula Williams is a Senior Marketing Manager at IBM. Her expertise is in global marketing, project management (PMP certified) and sales.

6 simple ways to help fight crime with analytics

6 simple ways to help fight crime with analytics

Using predictive policing for safer cities

May 5, 2016 | by Paula Williams, Senior Marketing Manager, IBM
The proliferation of illegal, nonprescription drugs in towns and cities across the US continues to be a major headache for law enforcement because of criminal behavior closely tied to the illicit drug trade. Discover six key points of knowledge gained by a real-life application of IBM SPSS...
6 ways analytics can help manage traffic and reduce accidents

6 ways analytics can help manage traffic and reduce accidents

April 5, 2016 | by Paula Williams, Senior Marketing Manager, IBM
An alarming rise in traffic fatalities across the US requires innovative approaches to reduce casualties and make the nation’s highways and streets safer for all. Take a look at six key ways a state law enforcement agency is using predictive analytics to prevent accidents and save lives.
Answers in Analytics: How International Medical Corps uses humanitarian aid and advanced analytics to save lives

Answers in Analytics: How International Medical Corps uses humanitarian aid and advanced analytics to save lives

March 2, 2016 | by Paula Williams, Senior Marketing Manager, IBM
When International Medical Corps wanted to bring data from disparate sources together into an across-the-board information platform, it turned to IBM for help. Now, thanks to a combination of IBM solutions, IMC is building its future efforts on a foundation of ready data, allowing its personnel to...
Answers in analytics: Forestry management approaches powered by analytics

Answers in analytics: Forestry management approaches powered by analytics

January 14, 2016 | by Paula Williams, Senior Marketing Manager, IBM
Weather, terrain and access challenges can be especially damaging to forestry environments. Check out how the University of Washington, Seattle’s College of the Environment, in collaboration with the Washington State Department of Natural Resources, applied advanced analytics to forestry management...
Answers in Analytics: How athenahealth automated reporting and optimized operations

Answers in Analytics: How athenahealth automated reporting and optimized operations

October 28, 2015 | by Paula Williams, Senior Marketing Manager, IBM
New government rules and regulations impact healthcare organizations. Their agility to respond to these legislative mandates is critical to their success. See how athenahealth optimized operations with automated reporting in this installment of answers in analytics.
Answers in Analytics: How Stryker refocused on its customers using better performance management

Answers in Analytics: How Stryker refocused on its customers using better performance management

October 1, 2015 | by Paula Williams, Senior Marketing Manager, IBM
Companies that insist on offering high-quality services and products have discovered how analytics can help realize this goal. This installment of Answers in Analytics describes how a leading medical technology company uses analytics to realize multiple business benefits.
Answers in Analytics: Northwestern University uses financial models to offer the best student value

Answers in Analytics: How Northwestern University uses financial models to offer the best student value

August 31, 2015 | by Paula Williams, Senior Marketing Manager, IBM
This installment of Answers in Analytics describes how a world-renowned university remains budget-conscious while managing overall financial operations across a university-wide structure.

Answers in analytics: How Apria Healthcare is enhancing patient care with smarter investments

July 23, 2015 | by Paula Williams, Senior Marketing Manager, IBM
Each month in this new video series, “Answers in Analytics,” as we approach IBM’s Insight Conference, IBM clients will reveal in their own words, in man-on-the-street–style interviews, how IBM offerings are instrumental in helping them infuse analytics into their businesses.
Educators weigh in on the role of analytics in improving student performance

Educators weigh in on the role of analytics in improving student performance

May 29, 2015 | by Paula Williams, Senior Marketing Manager, IBM
Take a look at how two county school districts put IBM Analytics to the task of uplifting graduation rates and identifying students in need of proactive intervention.
Healthcare providers weigh in on how analytics improves care

Healthcare providers weigh in on how analytics improves care

May 13, 2015 | by Paula Williams, Senior Marketing Manager, IBM
See how three prominent healthcare institutions use data and analytics to increase quality of care for patients while keeping an eye on the bottom line.

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