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Penny Schlyer
Industry Marketing Manager, Healthcare and Life Sciences

Penny Schlyer, is Industry Marketing Manager, Healthcare and Life Sciences at IBM, leading global messaging, content, and go-to-market activities for IBM's Big Data products. Penny enjoys biking and swimming with her three boys.

It Was All About the Data at HIMSS13

March 18, 2013 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
The level of engagement and conversations about big data and analytics at HIMSS13 was very exciting and encouraging. After all, transformation of the healthcare system will not only be dependent on data, but more importantly about our ability to securely capture, integrate, manage and analyze it in...

How Do You Measure, Analyze and Share Data to Improve Population Health?

March 4, 2013 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
By addressing chronic conditions at the population level, health organizations can achieve a greater impact. But it’s not easy. Successful programs have to employ measurement and analysis and include enormous volumes of data from an ever widening variety of sources. Making data useful, parsing what...

Do You Make Decisions Based on Facts?

February 12, 2013 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
Do you make decisions based on facts? Get your facts straight with enterprise health analytics and big data. Massive change is sweeping the healthcare industry. To be sustainable, healthcare organizations (payers, providers, and drug and device manufacturers) must be unrelenting about achieving...

Healthcare Leveraging Big Data for Social Business

October 16, 2012 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
Healthcare has become a social business. The evolution towards social media, consumer expectations for quality and value in healthcare, and the urgent need to get healthcare costs under control are transforming the way healthcare is obtained, delivered and paid for. Social business strategies can...

Predictive Analytics and Big Data at Work in Healthcare

October 11, 2012 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
When an individual has suffered an irreversibly life-altering event, such as a traumatic brain injury, early detection of complications gives doctors the ability to plan and begin treatments sooner or potentially stop the progression of a condition altogether. In a recent blog regarding the fusion...