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Philip Graham
Portfolio Marketing Manager, Analytics Solutions Group, IBM

Phil Graham is a senior portfolio marketing manager in IBM UK’s Analytics Solutions Group. His background spans 25 years marketing in the IT industry with IBM, Fujtsu and Nortel, as well as roles in distribution, business services and the education sector. Phil specializes in marketing planning through to campaign design and execution. Additional experience includes marketing teaching and business consulting.

How UK retailers can use retail data to their competitive advantage

May 10, 2016 | by Philip Graham, Portfolio Marketing Manager, Analytics Solutions Group, IBM
Although competitive UK retailers may have a reputation for giving up little when it comes to results exemplifying the benefits of analytics, a few noteworthy cases can reveal some interesting observations. Take a look at four case studies of UK retailers that offer insightful perspectives on how...