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Randall Howard
Consumer Products Industry Solutions Marketing Manager, IBM Analytics, IBM

Randy leads the IBM Analytics solutions marketing efforts for our Consumer Products (CP) industry clients and has spent over 20 years focused on how advanced analytics fueled by complete, trusted and timely information help CP clients reach more consumers with greater personalization and relevance, collaborate with channel partners to drive differentiation at retail, optimize supply and distribution networks and accelerate organizational agility.  

Build consumer insights with data-driven marketing and merchandising

Build consumer insights with data-driven marketing and merchandising

June 10, 2016 | by Randall Howard, Consumer Products Industry Solutions Marketing Manager, IBM Analytics, IBM
Is your data driving your daily customer interactions? Don’t ignore what analytics can be doing for you in the now. Instead, discover how arming yourself with data from the outset can help you meet customers where they are.

Strengthening your brand loyalty in the digital era

September 26, 2014 | by Randall Howard, Consumer Products Industry Solutions Marketing Manager, IBM Analytics, IBM
As CP companies continue to evolve strategies on driving brand loyalty and market differentiation, not only do they need to leverage the proliferation of consumer data, advances in analytics and digital marketing technology to engage consumers with greater relevance and timeliness, they also need...