Ritika Puri is a freelance writer and blogger who specializes in technology, data analysis, enterprise marketing, and IT. Her work as appeared in Forbes, Business Insider, USA Today, The Next Web, Entrepreneur, and dozens of other publications. She's worked with some of today's most innovative companies including Dell, HP, and Dun and Bradstreet, Adknowledge, Hootsuite, Optimizely, Taboola, LinkedIn, OpenView Venture Partners and HubSpot.
In past lives, Ritika built enterprise analytics and strategic partnerships programs for a public ad tech company. She also led the development of $1M+ revenue streams and advised a mobile IoT startup. Tapping into her background in statistics and data analytics, she is currently working on building a data science startup with her technical co-founder.
I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.