Blogs

ritika-puri's picture
Ritika Puri
Consumer Products Writer

Ritika Puri is a freelance writer and blogger who specializes in technology, data analysis, enterprise marketing, and IT. Her work as appeared in Forbes, Business Insider, USA Today, The Next Web, Entrepreneur, and dozens of other publications. She's worked with some of today's most innovative companies including Dell, HP, and Dun and Bradstreet, Adknowledge, Hootsuite, Optimizely, Taboola, LinkedIn, OpenView Venture Partners and HubSpot.

In past lives, Ritika built enterprise analytics and strategic partnerships programs for a public ad tech company. She also led the development of $1M+ revenue streams and advised a mobile IoT startup. Tapping into her background in statistics and data analytics, she is currently working on building a data science startup with her technical co-founder.

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Why your consumer product sales strategy needs to incorporate predictive modeling

Why your consumer product sales strategy needs to incorporate predictive modeling

May 16, 2016 | by Ritika Puri, Consumer Products Writer
For consumer product companies to leverage sales and increase overall growth, professional development is a top priority for the VP of sales. These data-driven practices can help identify the right areas of focus and ROI opportunities.
Supply chain efficiency: What every VP of operations should know

Supply chain efficiency: What every VP of operations should know

April 19, 2016 | by Ritika Puri, Consumer Products Writer
In the past, leaders of CPG companies were limited by a lack of direct access to their consumers. Thanks to new technologies, this dynamic has completely changed. Supply chain leaders now can access a direct lens into their market and better focus their initiatives for improving operational...
Multi-channel consumer engagement tips for CPG brands

Multi-channel consumer engagement tips for CPG brands

February 23, 2016 | by Ritika Puri, Consumer Products Writer
The need for a multi-channel consumer engagement strategy is stronger than ever. Consumer packaged goods companies can build a better strategy with the help of big data and analytics.
How to make better product decisions using big data

How to make better product decisions using big data

February 17, 2016 | by Ritika Puri, Consumer Products Writer
Innovation in the CPG industry is critical. Market fragmentation is on the rise, which means established companies need to create a new competitive edge by building new business lines and adapting to meet consumers' expectations. Here's the role that big data plays in these essential product...
Consumer market analysis: Tips for stronger predictive modeling

Consumer market analysis: Tips for stronger predictive modeling

February 16, 2016 | by Ritika Puri, Consumer Products Writer
One of the biggest challenges that CPG leaders face is a lack of predictability. Even with in-depth planning and market testing, there's no guarantee that a product will succeed once it reaches store shelves. Big data enables the analysis capabilities that brands need to launch high-performing...
Internet of Things security: Prevention and management tips for CPG

Internet of Things security: Prevention and management tips for CPG

February 11, 2016 | by Ritika Puri, Consumer Products Writer
It's easier than ever for consumer packaged goods (CPG) brands to collect data from consumers through mobile applications and new Internet of Things (IoT) devices. Digital audiences are also more comfortable sharing personal information in exchange for product samples, great content or special...
Consumer product warranties: 3 ways big data can optimize value

Consumer product warranties: 3 ways big data can optimize value

February 11, 2016 | by Ritika Puri, Consumer Products Writer
With consumer product warranties, companies can back the value behind the goods they sell. The challenge, however, is optimization. It's impossible to know ahead of time if a product is going to fail and generate unforeseen costs. Fortunately, big data can help.
Your supply chain management system: Maximizing agility

Your supply chain management system: Maximizing agility

February 9, 2016 | by Ritika Puri, Consumer Products Writer
Supply chain efficiency is the cornerstone of a healthy CPG business. It can often mean the difference between leading a market and being left behind, as complexity is at an all-time high. The typical organization needs a supply chain management system that caters to geodiverse markets, some of...
The millennial impact: Big data's role

The millennial impact: Big data's role

November 24, 2015 | by Ritika Puri, Consumer Products Writer
Millennials are changing the CPG landscape in a big way. Here's how big data can quantify the millennial impact.
Preventing digital piracy: 3 ways to use big data to protect content

Preventing digital piracy: 3 ways to use big data to protect content

November 23, 2015 | by Ritika Puri, Consumer Products Writer
Digital piracy causes lost revenues and diminished asset values for today's media publishers, content companies, service providers and independent creatives. The challenges of fighting against piracy are continuous. Here's how big data can help.

Pages