Blogs

ritika-puri's picture
Ritika Puri
Consumer Products Writer

Ritika Puri is a freelance writer and blogger who specializes in technology, data analysis, enterprise marketing, and IT. Her work as appeared in Forbes, Business Insider, USA Today, The Next Web, Entrepreneur, and dozens of other publications. She's worked with some of today's most innovative companies including Dell, HP, and Dun and Bradstreet, Adknowledge, Hootsuite, Optimizely, Taboola, LinkedIn, OpenView Venture Partners and HubSpot.

In past lives, Ritika built enterprise analytics and strategic partnerships programs for a public ad tech company. She also led the development of $1M+ revenue streams and advised a mobile IoT startup. Tapping into her background in statistics and data analytics, she is currently working on building a data science startup with her technical co-founder.

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Managing fan experience for engaging and profitable events

Managing fan experience for engaging and profitable events

October 26, 2015 | by Ritika Puri, Consumer Products Writer
The world of fan experience management is evolving. Thanks to social media and mobile usage, real-time analytics are available for venues to use to increase audience engagement and develop new monetization channels.
Economic metrics: How CPG leaders can craft more accurate forecasts

Economic metrics: How CPG leaders can craft more accurate forecasts

October 23, 2015 | by Ritika Puri, Consumer Products Writer
The rules of production, planning and development have changed. CPG leaders need economic metrics to connect product planning and consumer behavior.
Improving customer satisfaction: 3 brands' social media engagement strategies

Improving customer satisfaction: 3 brands' social media engagement strategies

October 21, 2015 | by Ritika Puri, Consumer Products Writer
Consumer products brands can make the most of their social media presences when they listen to and learn from what audiences have to say, both the good and the bad. By analyzing this data and incorporating insights into marketing operations, CPG leaders can develop processes for reaching consumers...
New brand marketing: The future of shopper loyalty in CPG

New brand marketing: The future of shopper loyalty in CPG

October 9, 2015 | by Ritika Puri, Consumer Products Writer
The consumer products industry is undergoing a seismic shift in which markets are becoming increasingly fragmented. Thanks to technology, the process of buying is becoming synonymous with research; consumers are the masterminds of finding their way to great products and even better value. It's this...
Consumer product innovation: 3 ways to bring data to all company levels

Consumer product innovation: 3 ways to bring data to all company levels

August 31, 2015 | by Ritika Puri, Consumer Products Writer
Even with structured programs in place, one of the biggest barriers to consumer product innovation is measurement. It's challenging for organizations to make data-driven decisions, especially when innovation initiatives span multiple teams and roles. Here are three ways teams can keep data front...
Improving customer loyalty by leveraging social media insights

Improving customer loyalty by leveraging social media insights

August 27, 2015 | by Ritika Puri, Consumer Products Writer
Social media sources such as Twitter, Facebook, Instagram and Pinterest help CPG leaders listen to, learn from and connect with consumers. Here are three ways that CPG leaders are expanding their use of data and analytics to augment their social media strategies.
What real-time data brings to in-store experiences

What real-time data brings to in-store experiences

August 19, 2015 | by Ritika Puri, Consumer Products Writer
As markets become more competitive and fragmented, CPG brands need mechanisms to connect with consumers faster. That's why CPG leaders are building strategies around real-time data to optimize micromoments in stores. Here are a few example initiatives that are bringing brands closer to their...
Supply chain solutions: 3 industry challenges big data can tackle

Supply chain solutions: 3 industry challenges big data can tackle

August 14, 2015 | by Ritika Puri, Consumer Products Writer
Today's consumer packaged goods (CPG) industry leaders are tackling these pain points head-on with supply chain solutions that utilize data. Thanks to new analytics technologies, organizations have the potential to improve efficiencies, increase speed to reach consumers, build predictive models and...
Increase sales through analytics: 3 steps for better data use

Increase sales through analytics: 3 steps for better data use

July 31, 2015 | by Ritika Puri, Consumer Products Writer
CPG leaders need more than just data to increase sales through analytics. One of the most important steps that an organization can take is to separate noise from true opportunity assessments. Here are three ways CPG brands can bring more focus to their revenue optimization strategies.
3 customer behavior analytics opportunities to watch

3 customer behavior analytics opportunities to watch

July 21, 2015 | by Ritika Puri, Consumer Products Writer
For years, CPG brands have been navigating a period of extreme change. Within this shifting landscape, however, there is a new, digitally driven opportunity for growth. The challenge is that few CPG brands have the customer behavior analytics capabilities necessary for a successful digital strategy...