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Ritika Puri
Consumer Products Writer

Ritika Puri is a freelance writer and blogger who specializes in technology, data analysis, enterprise marketing, and IT. Her work as appeared in Forbes, Business Insider, USA Today, The Next Web, Entrepreneur, and dozens of other publications. She's worked with some of today's most innovative companies including Dell, HP, and Dun and Bradstreet, Adknowledge, Hootsuite, Optimizely, Taboola, LinkedIn, OpenView Venture Partners and HubSpot.

In past lives, Ritika built enterprise analytics and strategic partnerships programs for a public ad tech company. She also led the development of $1M+ revenue streams and advised a mobile IoT startup. Tapping into her background in statistics and data analytics, she is currently working on building a data science startup with her technical co-founder.

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

The personalized customer experience: 3 ways to get started

The personalized customer experience: 3 ways to get started

July 17, 2015 | by Ritika Puri, Consumer Products Writer
Market fragmentation is one of the biggest challenges that consumer packaged goods (CPG) leaders face today. In the past, brands have concentrated the bulk of their distribution efforts on a handful of distribution partners. Today, however, the landscape is completely different. Thanks to mobile...
5 consumer product trends that innovative leaders should watch

5 consumer product trends that innovative leaders should watch

July 17, 2015 | by Ritika Puri, Consumer Products Writer
The next wave of consumer product trends is already here. According to the Financial Post, firms are facing weak growth due to high unemployment, flat incomes, increasing market share for deep discounters and the growing popularity of low-cost solutions. They are under immense pressure to...
Improve operational efficiency and talent management with data

Improve operational efficiency and talent management with data

July 17, 2015 | by Ritika Puri, Consumer Products Writer
Recruitment professionals in the technology field will often say that top talent is tough to find, for two reasons. The first is that it's challenging for organizations to match volumes of applicants with open roles. Second, top candidates are in short supply. According to the MRINetwork's most...
The product lifecycle: 3 ways brands are using the power of big data and analytics

The product lifecycle: 3 ways brands are using the power of big data and analytics

July 14, 2015 | by Ritika Puri, Consumer Products Writer
In the CPG industry, change is the new norm. Traditionally predictable markets such as the U.S. are becoming fragmented as consumers rely on multiple channels to discover new products, compare prices and complete purchases. According to a report by PricewaterhouseCoopers (PwC) and Strategy&,...
Social media impact on brands: Driving revenue through data

Social media impact on brands: Driving revenue through data

July 7, 2015 | by Ritika Puri, Consumer Products Writer
Consumers' purchase paths are becoming increasingly complex, so it's important to monitor social media impact on brands. Channels like Twitter, Instagram, Facebook and Pinterest provide consumers with platforms to discover, evaluate and share new products. Discover three ways that CPG leaders can...
How consumer product analytics can reduce the cost of business

How consumer product analytics can reduce the cost of business

June 5, 2015 | by Ritika Puri, Consumer Products Writer
The consumer packaged goods (CPG) industry is changing in a big way. Developed and emerging markets are more fragmented than ever as consumers are relying on multiple channels to research and purchase products. As a result, the consumer product analytics field is growing in importance. Leveraging...