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Robert Springer
Communications Writer

Robert is a freelance journalist based in Central Oregon. His work has appeared in EContent, Expedia and other publications. He has worked in the information technology, media and financial services industries. Robert specializes in content creation and crisp, clean copy.

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Audience measurement made easy with automatic content recognition and advanced analytics

Audience measurement made easy with automatic content recognition and advanced analytics

April 19, 2016 | by Robert Springer, Communications Writer
The television industry may have found a new way to measure its audience. When paired with analytics, automatic content recognition technology shows content providers what their audiences are watching, allowing them to engage viewers and offer relevant content on a second screen.
Media and entertainment trends: Even more changes on the way

Media and entertainment trends: Even more changes on the way

October 9, 2015 | by Robert Springer, Communications Writer
A major transformation has shaken the media and entertainment business over the past 10 years. It's hard to imagine another industry that has experienced the same major shift. Disruption is a natural part of business, of course, but the pace of change in media and entertainment trends has been...
Smart grids: Building smarter solutions for a more efficient future

Smart grids: Building smarter solutions for a more efficient future

September 2, 2015 | by Robert Springer, Communications Writer
Smart grids are the ultimate no-brainer solution for the sensible use of electricity, the commodity that makes our hyperconnected world possible. These tools can intelligently allocate power, saving the planet's finite resources and cutting consumers' energy bills. However, the barriers to this...