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Sajan Kuttappa
Product Marketing Manager, IBM

Sajan Kuttappa is a Global Product Marketing Manager for IBM Data & AI. He has executed diverse marketing roles spanning product marketing, content marketing, social media marketing, marketing analytics in support of multiple IBM divisions including Hybrid Data Management, Data Science and Global Business Services. Apart from B2B Tech marketing, he also has experience with sales and software development.

A learning guide to IBM SPSS Statistics: Get the most out of your statistical analysis

A learning guide to IBM SPSS Statistics: Get the most out of your statistical analysis

June 17, 2020 | by Sajan Kuttappa, Product Marketing Manager, IBM
IBM SPSS Statistics provides a powerful suite of data analytics tools which allows you to quickly dig into your data with a simple point and click interface and enables you to extract critical insights with ease. Organizations of all kinds have relied on IBM SPSS Statistics for decades to help...
Prescriptive analytics: Manage manufacturing costs and improve ROI

Prescriptive analytics: Manage manufacturing costs and improve ROI

April 14, 2020 | by Sajan Kuttappa, Product Marketing Manager, IBM
Today's manufacturing organizations operate in a dynamic environment characterized by increased complexity and uncertainty. The financial performance of manufacturers hinges on their ability to rapidly adapt to constantly-changing conditions, from demand fluctuations to delivery challenges while...
Why prescriptive analytics and decision optimization are crucial

Why prescriptive analytics and decision optimization are crucial

April 14, 2020 | by Sajan Kuttappa, Product Marketing Manager, IBM
Prescriptive analytics helps identify the best course of action that can enable businesses to achieve organizational goals. Although figuring out what you should do is a crucial aspect of business, the value of prescriptive analytics is often missed. There is still an inclination to “go with the...
Optimize healthcare delivery and reduce costs with Prescriptive analytics

Optimize healthcare delivery and reduce costs with Prescriptive analytics

April 14, 2020 | by Sajan Kuttappa, Product Marketing Manager, IBM
Prescriptive analytics offers healthcare decision makers the opportunity to influence optimal future outcomes. Based on decision optimization technology, these capabilities allow users to not just recommend the best course of action for patients or providers, they also enable comparison of multiple...
The rise of decision intelligence: AI that optimizes decision-making

The rise of decision intelligence: AI that optimizes decision-making

April 14, 2020 | by Sajan Kuttappa, Product Marketing Manager, IBM
Today, “doing more with less” is a key principle driving business strategy across many resource-intensive industries. Organisations are looking to get more out of artificial intelligence (AI) and machine learning (ML) than just great insights. They need access to recommendations that help simplify...
3 ways prescriptive analytics helps deliver better financial services

3 ways prescriptive analytics helps deliver better financial services

April 14, 2020 | by Sajan Kuttappa, Product Marketing Manager, IBM
As any financial services executive knows, improving business results with precise, timely decisions is much harder than it looks.
How to optimize your business decision-making

How to optimize your business decision-making

June 7, 2018 | by Sajan Kuttappa, Product Marketing Manager, IBM
Decision-makers across many different industries are making complex decisions every day that involve optimizing trade-offs to make the right business choices.

Powering operational efficiency with IBM Informix TimeSeries

November 19, 2014 | by Sajan Kuttappa, Product Marketing Manager, IBM
How do you streamline operations of a combined cycle power plant consisting of boilers, ACCs, gas and steam turbines, water treatment plants and more that supplies power to 22 percent of a state in Malaysia? 

Understanding and embracing the Internet of Things

#IoTChat with Ovum's Gary Barnett

September 3, 2014 | by Sajan Kuttappa, Product Marketing Manager, IBM
The “Internet of Things” (IoT) describes the phenomenon of “ubiquitous connectivity” with physical objects, made possible by the widespread use of sensory devices and wireless technologies throughout our environments. Without a doubt, IoT holds enormous promise as a key enabler for the next wave of...