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Sajan Kuttappa
Product Marketing Manager – IBM Decision Optimization, IBM

Sajan Kuttappa is the Product Marketing Manager for IBM Decision Optimisation. At IBM,  he has essayed marketing roles spanning  content marketing, social media marketing, Marketing Analytics and Product marketing in support of  multiple IBM divisions including Hybrid Databases  (Db2 and Informix), Data Science. and Global Business Services (GBS).  He has also had prior experience in sales and software development.

Why prescriptive analytics and decision optimization are crucial

Why prescriptive analytics and decision optimization are crucial

April 8, 2019 | by Sajan Kuttappa, Product Marketing Manager – IBM Decision Optimization, IBM
Prescriptive analytics helps identify the best course of action that can enable businesses to achieve organizational goals. Although figuring out what you should do is a crucial aspect of business, the value of prescriptive analytics is often missed. There is still an inclination to “go with the...
3 ways prescriptive analytics helps deliver better financial services

3 ways prescriptive analytics helps deliver better financial services

March 6, 2019 | by Sajan Kuttappa, Product Marketing Manager – IBM Decision Optimization, IBM
As any financial services executive knows, improving business results with precise, timely decisions is much harder than it looks.
How to improve manufacturing ROI with prescriptive analytics

How to improve manufacturing ROI with prescriptive analytics

March 6, 2019 | by Sajan Kuttappa, Product Marketing Manager – IBM Decision Optimization, IBM
Today's manufacturing organizations operate in a dynamic environment characterized by increased complexity and uncertainty. The financial performance of manufacturers hinges on their ability to rapidly adapt to constantly-changing conditions, from demand fluctuations to delivery challenges while...
Prescriptive analytics: The cure for a transforming healthcare industry

Prescriptive analytics: The cure for a transforming healthcare industry

March 6, 2019 | by Sajan Kuttappa, Product Marketing Manager – IBM Decision Optimization, IBM
Prescriptive analytics offers healthcare decision makers the opportunity to influence optimal future outcomes. Based on decision optimization technology, these capabilities allow users to not just recommend the best course of action for patients or providers, they also enable comparison of multiple...
How to optimize your business decision-making

How to optimize your business decision-making

June 7, 2018 | by Sajan Kuttappa, Product Marketing Manager – IBM Decision Optimization, IBM
Decision-makers across many different industries are making complex decisions every day that involve optimizing trade-offs to make the right business choices.

Powering operational efficiency with IBM Informix TimeSeries

November 19, 2014 | by Sajan Kuttappa, Product Marketing Manager – IBM Decision Optimization, IBM
How do you streamline operations of a combined cycle power plant consisting of boilers, ACCs, gas and steam turbines, water treatment plants and more that supplies power to 22 percent of a state in Malaysia? 

Understanding and embracing the Internet of Things

#IoTChat with Ovum's Gary Barnett

September 3, 2014 | by Sajan Kuttappa, Product Marketing Manager – IBM Decision Optimization, IBM
The “Internet of Things” (IoT) describes the phenomenon of “ubiquitous connectivity” with physical objects, made possible by the widespread use of sensory devices and wireless technologies throughout our environments. Without a doubt, IoT holds enormous promise as a key enabler for the next wave of...