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Sarah Warsaw
Social Media Specialist, Big Data, SWG UKI, IBM

Sarah Warsaw is the social media lead for Big Data in the UKI. Her background is predominantly in communications and social media, throughout university and since working at IBM. Sarah specializes in content creation and social network management. 

How social data is helping businesses make smarter decisions

How social data is helping businesses make smarter decisions

March 31, 2015 | by Sarah Warsaw, Social Media Specialist, Big Data, SWG UKI, IBM
IBM recently announced the incorporation of Twitter data into Watson Analytics. Find out how external data sources can help decision-making for businesses in a range of industries.

How to build customer loyalty using e-commerce

February 11, 2015 | by Sarah Warsaw, Social Media Specialist, Big Data, SWG UKI, IBM
E-commerce is a trillion dollar business, however the industry is being affected by high return rates, which are detrimental to their profits. How can analytics help to reduce these return rates for retailers across the web?

Tracking tries and predicting winners

November 21, 2014 | by Sarah Warsaw, Social Media Specialist, Big Data, SWG UKI, IBM
The Rugby Football Union (RFU) is currently using the IBM TryTracker to analyze real-time data from England's four international games this month. How has team England been doing?

The power of spimes

October 29, 2014 | by Sarah Warsaw, Social Media Specialist, Big Data, SWG UKI, IBM
During a recent keynote, one of IBM’s Executive IT Architects, Phil Tetlow, explored the concept of spimes. A term originally coined by author Bruce Sterling, spimes refers to an object that can be tracked through space and time. Phil discusses the importance of spimes, and how organizations can...