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Stacy Nawrocki
Marketing Leader, Media & Entertainment Industry, Analytics, IBM

Stacy leads the IBM Analytics industry marketing efforts for the Media and Entertainment industry and has spent over 20 years focused on how technology solutions help clients reach their target audiences with greater personalization and relevance, with high quality dynamic content, and with speed and accuracy that accelerates organizational agility.  

5 ways to leverage sports analytics to grow your fan base

May 10, 2016 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
Modern sports analytics involves more than gate receipts and turnstile data. Find out how sports teams of all kinds are turning to advanced analytics to help them attract new fans while offering their longtime supporters a compelling interactive experience that makes fans, new and old, an integral...

Social sentiment analysis transforms audience feelings into invaluable insight

March 18, 2016 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
Media and entertainment companies can use sentiment analysis to explore the thoughts and feelings of their audience members, discovering viewer preferences that can help them predict future behavior.
Data analytics will lead to cognitive content

Data analytics will lead to cognitive content

March 15, 2016 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
Audience demand is changing the face of media and entertainment. See how cognitive content and advanced data analytics are transforming this industry with simultaneous, on-demand, immersive viewing experiences on multiple devices.
Finding analytic insights in the growing popularity of music festivals

Finding analytic insights in the growing popularity of music festivals

February 16, 2016 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
Insights abound in the behavior patterns of millions of people who attend culture and music festivals. Data from multiple sources can yield keen insight on everything from pricey beers and billions in profits to a flurry of social hashtags.
Understanding the new social sports fan

Understanding the new social sports fan

January 13, 2016 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
Technology continues to change our lives in many ways. Consider the world of sports. Gone are the days when couch-bound sports fans or fans in attendance at arenas and stadiums took in games with their eyes only. Key advances in mobile and social computing provide great opportunities to engage fans...
The problem-solving mind of a digital advertising campaign manager

The problem-solving mind of a digital advertising campaign manager

January 11, 2016 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
Every digital advertising campaign manager is faced with a stream of data, and along with that data comes an array of questions about clickthrough rates, advertising budgets and revenue. Discover how advanced analytics is helping advertising agencies stay afloat in a flood of data.
Insights from venue data keep visitors coming back for more

Insights from venue data keep visitors coming back for more

December 17, 2015 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
No venue can do without its customers—or the data they provide. By using advanced analytics to process real-time customer data, venues can provide their guests with ever more personalized and enjoyable experiences, keeping them coming back time and again.
How to talk to network executives and advertisers when television show ratings decline

How to talk to network executives and advertisers when television show ratings decline

November 13, 2015 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
In an age of social media, real-time analytics can help innovators gain the competitive edge, keeping executives smiling and shows on the air. Learn how to tune into viewer sentiment, making social analytics the first step in your turnaround strategy.
Turning time into money by forecasting production costs

Turning time into money by forecasting production costs

August 19, 2015 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
LucasFilm streamlined managerial processes across the board with the help of data that enabled intelligent decisions. Learn more about how to leave the spreadsheet shuffle behind.
How Yellow Pages is creating a larger digital presence with analytics

How Yellow Pages is creating a larger digital presence with analytics

July 22, 2015 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
Yellow Pages has a long history with businesses and consumers, but it still needed to adjust to the current online environment. After transforming its sales performance management system to handle a more dynamic product and service offering, the company can now keep up with its digital rivals.