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Susan Kuchinskas
Science & Technology Writer

Susan Kuchinskas is a highly experienced journalist, business writer and author with a focus on technology and science. Her freelance articles have appeared in Scientific American, MIT Technology Review Online, WebMD, Portada, Campaign and ClickZ. She's created brand content for a variety of clients including SAP, SunGard, Microsoft, Revinate and Adecco.

She was senior writer at Adweek and Business 2.0, covering online marketing and media, and a founding editor of M-Business, a magazine about the mobile industry. She's  the author of Going Mobile: Building the Real-Time Enterprise with Mobile Applications that Work (CMP 2003); The Chemistry of Connection: How the Oxytocin Response Can Help You Find Trust, Intimacy and Love (New Harbinger 2009); and Oxytocin Parenting: From the Womb Through the Terrible Twos (2012). 

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Is your CPG micro-marketing strategy working as hard as it should?

Is your CPG micro-marketing strategy working as hard as it should?

March 3, 2016 | by Susan Kuchinskas, Science & Technology Writer
It's harder than ever for CPG brands to capture consumer attention and wallet share. A solid micro-marketing strategy can help by segmenting consumers into smaller demographic groups and then delivering more personalization and relevance in messaging and offers.
Marketing to millennials: Focus on values, not channels

Marketing to millennials: Focus on values, not channels

March 1, 2016 | by Susan Kuchinskas, Science & Technology Writer
Keeping up with millennials' shifting social media use is a daunting task for consumer product companies. Instead, modern marketers may need to emphasize values that are important to this cohort across digital channels.
Weather analytics and IoT sensors: Changing the rules of the road through data

Weather analytics and IoT sensors: Changing the rules of the road through data

February 25, 2016 | by Susan Kuchinskas, Science & Technology Writer
Weather analytics plus the Internet of Things can improve operational efficiencies and asset utilization while keeping truckers safe in treacherous weather conditions.
Social media analytics: 4 ways travel companies can make connections with consumers

Social media analytics: 4 ways travel companies can make connections with consumers

September 28, 2015 | by Susan Kuchinskas, Science & Technology Writer
Social media analytics can help travel companies provide better service and forge deeper relationships with customers.
Data is key to building brand loyalty

Data is key to building brand loyalty

June 4, 2015 | by Susan Kuchinskas, Science & Technology Writer
Here are three areas where analytics aid in building brand loyalty, turning prospects and current consumers into enthusiasts who will spread the good word.