Blogs

Todd Wasserman
Technology Writer

Todd Wasserman is a New Jersey-based freelance writer with two decades' experience covering tech, advertising and other topics. Before pursuing a freelance career, Todd was the business editor at Mashable from 2010-2015.

I am an independent writer reporting on industry topics and trends, the views expressed in my content are my own and are not endorsed by IBM.

Emergency management information system data needs to be filtered

Emergency management information system data needs to be filtered

June 15, 2016 | by Todd Wasserman, Technology Writer
Emergency management information systems thrive on good data delivered at the right time, but that requires planning.
Insights from emergency simulations to improve disaster management

Insights from emergency simulations to improve disaster management

May 31, 2016 | by Todd Wasserman, Technology Writer
The events that take place during an emergency are hard to predict, but data from virtual simulations can help first responders create strategies to mitigate the impact of unforeseen disasters.
Analytics helps police in different jurisdictions fight crime

Analytics helps police in different jurisdictions fight crime

May 26, 2016 | by Todd Wasserman, Technology Writer
Advanced analytics can help law enforcement officials across jurisdictions assist one another in predicting and preventing criminal activity. In particular, analysts, investigators and detectives can collaborate to share information to help detect threats and identify criminals.
Social media data analytics: How to apply them in education

Social media data analytics: How to apply them in education

April 21, 2016 | by Todd Wasserman, Technology Writer
To date, social media data anaytics have mostly been used to help marketers refine their pitches as they get a sense of how they are perceived by the public. When properly processed and analyzed, the data can also lead to a wealth of insights to influence future curriciulums and lesson plans.
Video analytics key to competitive streaming TV strategies

Video analytics key to competitive streaming TV strategies

March 11, 2016 | by Todd Wasserman, Technology Writer
An effective media management strategy hinges on data. As data becomes an increasingly essential player in today's streaming TV environment, video analytics is crucial to continued success in the media and entertainment space.
Consumer behavior data fuels more advertising buys

Consumer behavior data fuels more advertising buys

March 10, 2016 | by Todd Wasserman, Technology Writer
Finding the right sources of customer behavior data can help advertisers and media companies connect more effectively with consumers.
8 ways to make educational institutions more efficient with analytics

8 ways to make educational institutions more efficient with analytics

March 9, 2016 | by Todd Wasserman, Technology Writer
Analytics aren't just for measuring performance; they can also help shape efficient educational institution infrastructures. This involves using predictive analytics to ensure maximum efficiency in the classroom, and if executed properly, the rewards are huge.
Retail solutions for curbside pickup: Be more effective with good data

Retail solutions for curbside pickup: Be more effective with good data

March 7, 2016 | by Todd Wasserman, Technology Writer
Retail solutions that leverage big data can help brick-and-mortar stores narrow the gap with online retailers, and they can be even more effective when they use the right data.
Retail data analytics takes the guesswork out of merchandising

Retail data analytics takes the guesswork out of merchandising

March 3, 2016 | by Todd Wasserman, Technology Writer
Retail data analytics is taking the place of educated guesswork in the industry, leading to a tighter overall merchandising strategy.
How ECM can help media and entertainment companies

How ECM can help media and entertainment companies

March 2, 2016 | by Todd Wasserman, Technology Writer
Enterprise content analytics has emerged as an important source of data for media and entertainment companies and their IT departments.

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