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Trisha Dutta
Product Marketing Manager - InfoSphere, IBM

Trisha Dutta works as product marketing manager for InfoSphere focusing on the enhanced 360 degree view of customer use case. Her professional experience spans across market analysis and research and product marketing in both IT hardware and software markets. Trisha specializes in providing research based consulting, strategic recommendations and content delivery

Why should you bother with big data governance?

March 4, 2015 | by Trisha Dutta, Product Marketing Manager - InfoSphere, IBM
1.8 trillion gigabytes of information is available in today’s digital world, and there are great rewards for those who are truly prepared to leverage this opportunity to significantly improve organizational decision making using data. With the right data governance, businesses can tap into big data...

Build an Integrated 360-Degree View of the Customer

See how big data helps personalize marketing, business strategy, and the customer experience

August 22, 2014 | by Trisha Dutta, Product Marketing Manager - InfoSphere, IBM
See how big data helps personalize marketing, business strategy, and the customer experience

Getting closer to the customer with an enhanced 360 degree view

August 4, 2014 | by Trisha Dutta, Product Marketing Manager - InfoSphere, IBM
What makes customers tick? Why do they buy, how do they prefer to shop and, the big question, why do they switch? These are all important questions that every organization faces. Understanding the socially connected customer (having a 360 degree view) makes it possible to provide a truly...