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Valerie Moloney
Social Business Manager, IBM

Valerie Moloney is a Social Business Manager for IBM Big Data & Analytics. Her experience touches on a variety of industries, including travel, healthcare, retail and more. She brings multichannel experience to IBM as a content producer and project manager.

Regulatory compliance: Using data to turn challenges into opportunities

Regulatory compliance: Using data to turn challenges into opportunities

September 28, 2016 | by Valerie Moloney, Social Business Manager, IBM
Join Martin Fleming, IBM’s chief analytics officer and chief economist, is exploring how cognitive capabilities help financial institutions adapt to an ever-changing regulatory landscape. To learn more about banking during the low-level equilibrium that besets the global economy, attend the Smarter...
How are social media sites the new gateways to financial fraud?

How are social media sites the new gateways to financial fraud?

September 26, 2016 | by Valerie Moloney, Social Business Manager, IBM
Don’t let your guard down in the digital playground: although social media networks have become a part of daily life for many of us, they pose greater risks than many realize. Find out how solutions designed to identify fraudulent activity and stop it in its tracks help make financial security the...
Comcast, Verizon and the race for digital transformation

Comcast, Verizon and the race for digital transformation

August 9, 2016 | by Valerie Moloney, Social Business Manager, IBM
Analytics can transform the business for telecommunications and cable providers of all sizes. As cable operators and wireless service providers integrate new channels into their business, importing real-time data into a single, holistic view across all platforms is likely to become an imperative...
What is customer segmentation?

What is customer segmentation?

June 28, 2016 | by Valerie Moloney, Social Business Manager, IBM
Missing the mark in customer segmentation marketing can be detrimental for consumer product companies. Marketing consumer products demands a fluid, dynamic process for customer segmentation that is in sync with today’s consumer. Learn more about how cognitive analytics leverages consumer and...

The secret to enhancing customer engagement

May 4, 2016 | by Valerie Moloney, Social Business Manager, IBM
Marketers looking to expand their customer base and achieve retention continually contend with cognitive era challenges of rising data influxes from disparate sources. To cut to the chase, what they really need is a tool that predictively and prescriptively offers the means for recommending next-...
Elevating the consumer experience with social media analytics and retail data

Elevating the consumer experience with social media analytics and retail data

April 28, 2016 | by Valerie Moloney, Social Business Manager, IBM
Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
Robo-retail: Can automation build brand loyalty?

Robo-retail: Can automation build brand loyalty?

April 4, 2016 | by Valerie Moloney, Social Business Manager, IBM
If mundane purchases could be powered by cognitive intelligence, what becomes of omnichannel retail? Oh, wait. That day is already here.
Retail data and the omni-channel consumer

Retail data and the omni-channel consumer

October 15, 2015 | by Valerie Moloney, Social Business Manager, IBM
Consumers are well aware of the myriad shopping choices available to them, so how can retailers find and retain the most profitable customers? Here are some lessons for retailers that want to use big data to create a superior shopping experience that attracts the best prospects.
Who owns your consumer data strategy?

Who owns your consumer data strategy?

October 13, 2015 | by Valerie Moloney, Social Business Manager, IBM
If you’re trying to pull together consumer data collected in disparate sources but are struggling to make sense of it all, then you’re long overdue for a strategy overhaul. At Insight 2015, learn how you can begin rethinking your own consumer data strategy.
Don’t let your data management go off the rails

Don’t let your data management go off the rails

October 7, 2015 | by Valerie Moloney, Social Business Manager, IBM
Has your data strategy wandered away? Are you struggling to get it back on track? Discover how two travel and transportation companies reined in their programs, helping them become leaders in the insight economy.

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