Valerie Moloney is a Social Business Manager for IBM Big Data & Analytics. Her experience touches on a variety of industries, including travel, healthcare, retail and more. She brings multichannel experience to IBM as a content producer and project manager.
Effective shopper marketing means personalizing your message. Discover how one retail beauty business underwent a total makeover of how it targeted and interacted with consumers, creating a holistic consumer experience.
Could you be missing the larger story in your data? At IBM Insight 2015, learn how one consumer products company did just that, as well as how changing that company’s way of doing business helped it integrate big data solutions into daily practice.
With multiple channels at their fingertips, retail and consumer products are a single click, swipe or download away from the deal they want. Learn how to personalize the consumer experience by untangling big data, building brand loyalty and increasing revenue.