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Valerie Moloney
Social Business Manager, IBM

Valerie Moloney is a Social Business Manager for IBM Big Data & Analytics. Her experience touches on a variety of industries, including travel, healthcare, retail and more. She brings multichannel experience to IBM as a content producer and project manager.

Social hygiene: Why it matters in retail marketing, too

Social hygiene: Why it matters in retail marketing, too

September 30, 2015 | by Valerie Moloney, Social Business Manager, IBM
Effective shopper marketing means personalizing your message. Discover how one retail beauty business underwent a total makeover of how it targeted and interacted with consumers, creating a holistic consumer experience.
How to wade through the big data waters

How to wade through the big data waters

September 18, 2015 | by Valerie Moloney, Social Business Manager, IBM
Could you be missing the larger story in your data? At IBM Insight 2015, learn how one consumer products company did just that, as well as how changing that company’s way of doing business helped it integrate big data solutions into daily practice.
Hey stranger! Three ways to connect with consumers through personalized marketing

Hey stranger! Three ways to connect with consumers through personalized marketing

September 14, 2015 | by Valerie Moloney, Social Business Manager, IBM
With multiple channels at their fingertips, retail and consumer products are a single click, swipe or download away from the deal they want. Learn how to personalize the consumer experience by untangling big data, building brand loyalty and increasing revenue.