Blogs

vivian-braun's picture
Vivian Braun
WW Solutions Portfolio Marketing Manager, IBM

Vivian Braun is responsible for the market strategy for IBM Analytics offerings focusing on the clients’ customers.  Before joining IBM, Vivian gained over 20 years of experience in industry, holding sales and marketing positions with international consumer goods companies.

Woo them for life: Retailer lessons for the digital age

Woo them for life: Retailer lessons for the digital age

January 19, 2016 | by Vivian Braun, WW Solutions Portfolio Marketing Manager, IBM
We all get them. Irritating or irrelevant offers from retailers and organizations seem to multiply on our devices and in our mailboxes. Although these offers were generated from a variety of data-gathering methods, their results often tend to be highly annoying, grossly off target or darkly amusing...
Creating contextual and relevant experiences with Predictive Customer Intelligence

Creating contextual and relevant experiences with Predictive Customer Intelligence

June 8, 2015 | by Vivian Braun, WW Solutions Portfolio Marketing Manager, IBM
Without context, customer data is useless. Learn how to provide a consistent and relevant experience across all channels while aligning your marketing outreach, sales and customer-service goals.