The Big Datastillery: Strategies to Accelerate the Return on Digital Data

Senior Content Marketing Manager, Communications Sector, IBM Analytics

On Thursday, 3/14, IBM’s Big Data Platform and Enterprise Marketing Management teams hosted a webinar in which we took a deep dive into the results of the 2013 Big Data for Marketing survey from Trip Kucera, Senior Research Analyst at the Aberdeen Group.

Our goal was to share some insights on what’s keeping marketers from leveraging big data.  To see the full report on Trip’s research, you can click here to access the eBook. You can also click here to access the replay of the 60-minute webinar.

As a follow up to the event, we created an infographic that summarizes Trip’s research in a way that is both interesting and fun to digest and share.

And so, without further ado, we’d like to present The Big Datastillery: a revolutionary new “appliance” to condense terabyte scale torrents of customer, transactional, campaign, clickstream and social media data down to meaningful and actionable insights that boost response rates, conversions, and customer value.


[Click to enlarge or download as PDF]


The question remains the same:

What’s keeping you from leveraging big data and what could you be doing in order to achieve results of those from best-in-class organizations?

Please let us know in the comments below!