Could big data help doctors give a better patient experience?

Digital Marketing Lead, Public Services Sector, IBM Analytics

#CXO chat—February 24, 2014—12 p.m. EST & 5 p.m. GMT

“Data is growing and moving faster than healthcare organizations can consume it; 80 percent of medical data is unstructured and is clinically relevant. This data resides in multiple places like individual EMRs, lab and imaging systems, physician notes, medical correspondence, claims, CRM systems and finance. Getting access to this valuable data and factoring it into clinical and advanced analytics is critical to improving care and outcomes, incentivizing the right behavior and driving efficiencies.

Healthcare organizations are leveraging big data technology to capture all of the information about a patient to get a more complete view for insight into care coordination and outcomes-based reimbursement models, population health management and patient engagement and outreach.”

Could big data help doctors give a better patient experience?

In our next #CXO Twitter chat, guests Nathan Lynn (@NathanLynn962), principal knowledgent, Dr. Richard Vaughn (@rvaughnmd), corporate vice president and chief medical information officer of SSM Health Care, and LeAnna J. Carey (@thehealthmaven) co-founder of AuraViva join us as we discuss the new MD on duty: big data. Natasha Bishop (@Natasha_D_G) will be leading the chat using Twitter handle @IBMBigData and you can join easily using Twubs, where the hashtag #CXO is automatically appended to each tweet you send during the chat, streamlining the chat process.

Below are the questions we’ll be discussing as well as reference articles to help inspire the February 24 discussion at 12 p.m. EST/5 p.m. GMT. Join us!

#CXO chat discussion questions:

  1. What are the big data challenges in healthcare?
  2. How can big data improve patient satisfaction?
  3. Can doctors use data to tailor the right treatments to the right diseases, based on a patient's profile?
  4. Is big data the answer self management for healthcare? Why or why not?
  5. How can big data increase collaboration among physicians, especially for the chronically ill who have nine or more providers?
  6. How do you balance big data healthcare opportunities with patient privacy risk?
  7. What benefits does big data give to health care providers?
  8. Is big data too much for doctors? How can doctors prepare for big data healthcare advancements?
  9. Where do you see data and analytics innovating healthcare in the next five years? 

#CXO chat reference articles:

#CXO Chat Guests:

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Nathan Lynn (@NathanLynn962is the Principal of Knowledgent and a successful Business Development professional focused on the healthcare industry (payors & providers) and life sciences (pharmaceuticals, consumer products and medical devices) for over 13 years. Clients include Johnson & Johnson, Novartis, Genentech, Merck and St. Joseph's Healthcare System. The last several years Nathan has worked with clients in information technology, competitive intelligence and marketing.

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Richard Vaughn (@rvaughnmdis Chief Medical Information Officer and CVPCenter for Clinical Excellence at SSM Health Care. Richard manages four clinical analyst and pharmD to increase the use of EBM and design/implement/optimize advanced clinical decision support tools in the SSM enterprise Electronic Health record. Working on customized alerts of all types to prevent ADE and improve quality, safety, efficiency and satisfaction through CDS and workflow redesign. Work with senior leadership to ensure strategic plan is supported by clinical information system design and implementation.

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LeAnna J. Carey (@thehealthmavenis the co-founder of AuraViva, a mobile healthcare company focused on the consumer wellness market, and the host of two popular internet radio shows, Innovation Talk by TheHealthMaven and Women Who Innovate, where she interviews healthcare entrepreneurs and innovators and explores innovative business models with her guests and listeners. She just launched an eBook that she co-authored titled, "The Power of Co-Creation in Healthcare." Lea recently concluded a year long ground breaking project, called modelH, where she co-led a global team on healthcare co-creation.     

tracey mustacchio.jpg Tracey Mustacchio (@tmustacchio) has over 20 years of experience in marketing, business development and product management. She has a long track record of helping companies find their niche and become a dominate player in a market. Tracey is currently responsible for overseeing WW Marketing of IBM's Information Management division. Prior to the IBM acquisition, Tracey was Vivisimo's CMO and led all of Vivisimo's marketing and product management functions, including go-to-market-strategy, public relations and lead generation. Prior to joining Vivisimo, Tracey held senior level marketing and product management positions at TraceSecurity, Secure Software (acquired by Fortify Software), McAfee and Business Evolution (acquired by Kana), as well as operating her own strategic marketing consultancy, which specialized in providing marketing and product management consulting to high growth companies.

What is #CXO chat?

#CXO chat is a weekly conversation every Monday at 12 Noon EST/5 p.m. GMT, on Twitter. Each week we discuss a different customer experience optimization topic.

How do you join in?

If you use a Twitter client like Tweetdeck, HootSuite or Seesmic Desktop, create a search column for the term/hashtag "#CXO" and then, as we tweet with the #CXO hashtag, all tweets tagged with "#CXO" will show up in your column. You can also follow with Twubs ( and it automatically adds the #CXO hashtag.

How do you participate?

Just jump right in! Review the discussion questions posted to prepare your thoughts and answers. When the question is posed, begin your response with A1: for question 1, A2: for question 2, and so on. No answer is wrong! We look forward to seeing you at the #CXO water cooler hosted by @IBMBigData.

Follow the hashtag #CXO throughout the week for articles, facts and nuggets on customer experience optimization. You can also continue the discussion on LinkedIn in the Customer eXperience Optimization group on LinkedIn.