Creating a big data strategy

Social Media Strategist, Information & Analytics Group

#bigdatamgmt chat – Wednesday, March 5 – 12 p.m. EST & 5 p.m. GMT

Big data projects can answer questions that previously were unanswerable, they can handle more input from more sources and process it faster than ever (especially with the leadership of a chief data officer) and they can yield insights that might alter the direction of a campaign, or even the organization itself.

For these reasons, it’s critical for you to build a solid strategy for how your organization will approach big data from people, technology and process angles.

Our special guests for this #bigdatamgmt chat are Bernard Marr (@bernardmarr), founder and CEO of the UK-based Advanced Performance Institute, and Mike Ferguson (@mikeferguson1), independent analyst and consultant specializing in business intelligence, data management and big data. Also joining will be James Kobielus (@jameskobielus), IBM big data evangelist, speaker and writer.

You can follow along—and join the discussion using the hashtag #BigDataMgmt. Here are the questions we’ll be discussing as well as reference articles to help inspire the conversation on Wednesday, February 5, 12:00 p.m. EST.

  1. What role does company culture play in developing and executing a successful strategy?

  2. How does big data strategy differ from and impact existing data warehouse, BI and data management programs?

  3. What is the strategic overlap between enterprise big data, cloud, social and mobile initiatives?

  4. With so many technology options to choose from, how do you determine which components are needed in a big data strategy?

  5. A hot new role is chief data officer. What responsibilities do you see for a CDO? How do they differ from existing roles?

  6. How should data governance be addressed within a big data strategy?

  7. What pitfalls should people be mindful of when developing a big data and analytics strategy?

  8. What advice and best practices do you have for organizations that are just starting to create a big data strategy?

Related Resources

Featured Guests

Bernard Marr (@bernardmarr) is founder and CEO of the UK-based Advanced Performance Institute ( , which is one of the world’s leading research and advisory organizations on organizational performance. He has authored several best-selling business books as well as hundreds of top analyst reports and articles on enterprise performance. 

Mike Ferguson (@mikeferguson1) is Managing Director of Intelligent Business Strategies Limited, also based in the UK. As an analyst and consultant with more than 30 years of experience, Mike works at the board level on business strategy and at detailed technical levels on business analytics, big data, data governance, MDM, enterprise architecture and event processing. 

As IBM's big data evangelist, James Kobielus (@jameskobielus) is IBM senior program director of product marketing for Big Data & Analytics. He is an industry veteran, a popular speaker and a thought leader in big data, Hadoop, enterprise data warehousing, advanced analytics, business intelligence, data management and next best action technologies.

What is #BigDataMgmt chat?

#BigDataMgmt chat is a weekly conversation every Wednesday at 12:00 p.m. ET, on Twitter. Each week we discuss a different topic around big data management.

How do you join in?

If you use a Twitter client like Tweetdeck or HootSuite, create a search column for the term ‘#BigDataMgmt’. Then as participants tweet with the #BigDataMgmt hashtag, those tweets will appear in your column.

How do you participate?

Just jump right in! Review the discussion questions posted in advance so you can prepare your thoughts and answers. When the question is posed, begin your response with A1: for question 1 and A2: for question 2, and so on. This makes it easier to follow the conversation throughout the chat. No answer is wrong! We look forward to seeing you at the #BigDataMgmt water cooler hosted by @IBMbigdata.